Campaign Operations Associate

  • Floors 5 – 8, HUB 2, Building of SEZ Towers, Karle Town Centre, Nagavara, Bangalore, Karnataka, India
  • Full-time

Company Description

Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world.

Job Description

Role Summary:   

The Campaign File Operations Analyst is responsible for working with Data Client Solutions, Sales, Model Performance, and Product Management to provide the highest quality products and services to our internal and external customers.  Primary responsibility includes custom file manipulation and conversion for use in our statistical mail-file modeling, analytics and results analysis as well as monitoring and updating the Results and Marketshare portals and generating reports for the Results team.

Key Accountabilities: 

Handle all aspects of file processing for conversions to be used in custom models, analytics, and results analysis – includes, but is not limited to the following:

Accuracy

  • Responsible for maintaining the MTC Request Tracker queue, accepting, tracking and processing all mailfile conversion requests
  • Review File Conversion Report or Mailfile Conversion Form requests
  • Evaluate campaign list of lists and requested keys for conversion
  • Verify all sources are accounted for and manually modify for processing
  • Compare list of list to mailfiles for given campaign to determine matches
  • Review client supplied responder file or create AMF database pulls splitting with defined responder criteria
  • Pull files from Channel View as necessary
  • Enter conversion parameters and run jobs through the production system
  • Quality control of all output files prior to publishing for modeling or analytics
  • Maintains a high level of accuracy, quality, and efficiency of requests completed through proper QC and job organization
  • Update and maintain the Marketshare portal and produce quarterly reports for management and Results

On Time Delivery

  • Keep Account Specialist updated on the status of all orders in progress
  • Monitor and document progress of job through Request Tracker and/or OTRS system
  • Responsible for managing own workload to ensure on time delivery; may require securing help from others at times
  • Work with Account Specialist and Sales to troubleshoot stalled jobs due to incorrect or missing information in a timely manner
  • Deals with ambiguity while maintaining composure and problems solving under tight deadlines
  • Ensure successful completion and publishing of all conversion requests

Effective Teams

  • Builds rapport within team and across department
  • Provides timely information to internal customers providing necessary information to make accurate and quality decisions
  • Before leaving on PTO, arrangements are to be made within team for backup to complete all outstanding jobs; and communication made to AS regarding handoff
  • Assist teammates as needed to ensure the department as a whole meets its obligation to internal and external customers

Interfaces / Metrics (if applicable): 

Interfaces include but are not limited to:

  • Model Performance
  • Stats
  • Sales
  • Client Services
  • Clients
  • Data Acquisition & Data Performance
  • T&D

Meet or exceed expectations in support of department objectives including:

  • Accuracy – Credits/Conversion Audits
  • On Time Delivery
  • Service Level Agreements are met and workload is balanced across team
  • Interpersonal Core Competencies - Effective Teams
  • Accountability, Communication and Teamwork
  • Protects Business Integrity
  • Adheres to business best practices, demonstrates integrity and looks for new opportunities for improving quality
  • Training – Knowledge and Skill Development

Qualifications

  • College/Associate Degree in Information Technology or equivalent
  • 0-1 Year experience
  • Basic computer skills
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