Senior Copywriter

  • Full-time

Company Description

Publicis Groupe leads the change by offering a one-stop solution, allowing our clients' access to the expertise that sits within our 15-agency network on a daily basis. This is an exciting time to join our agency where you can learn from the best from a broad range of disciplines: advertising, digital, CRM, shopper marketing, PR/events, and social, etc. to empower you to have an intelligent conversation with our clients. At the same time, you are given the opportunity to shine by offering something unique to the team.

Job Description

  • To be the creative lead for a social media retainer account for a world-famous technology and lifestyle brand.
  • Create content that can be either original or adapted from global for the local Chinese social channels, mostly WeChat.
  • Attend weekly meetings (in English) with both local and global clients.
  • To work closely with art directors to form the concept for the posts.
  • To be able to structure information and make long and complicated information simplified.
  • To be aware of the latest social media trends in terms of writing tonality and new creative ways of speech of Chinese millennials.

Qualifications

  • Minimum 3-5 years related experience in social/interactive copywriting.
  • Experience in the industry, technology, 3c digital, especially social posts for telecommunications are preferred.
  • Excellent ability in English spoken and in Chinese written - Bilingual is most preferred.
  • Able to "multi-task" and meet concurrent, rigorous deadlines under fast-paced environment.
  • Strong interpersonal communication and ability to work as part of team.
  • Familiar with standard concepts, best practices and procedures associated with the development of on-line content.