Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record.  Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.

The CRM Analyst is an active and critical member of the Publicis Data & Insights Team. The CRM Analyst will be responsible for aggregating, analyzing and providing insights that help monitor, optimize and deliver data driven recommendations to our clients on a regular (weekly, monthly, and quarterly) and ad-hoc basis. This candidate must strive to ensure that the data used in the analytics process is accurate and robust. Candidates must also think strategically to identify issues that need to be optimized or resolved. The CRM Analyst will always work proactively to prioritize resources in order to deliver on the tasks. You are expected to know Qliksense like the back of your hands and have experience with SFMC (Salesforce Marketing Cloud). Knowledge of Tableau a big plus.

As CRM Analyst, you will:

• Lead CRM analytics projects of varying sizes and complexity, including report automation, data visualization, tool implementation requirements gathering and documentation, split testing, and ad hoc analysis 
• Create and maintain dashboards within Qliksense
• Work with client and account teams to define KPIs and develop tracking/tagging strategies to allow for the KPIs success to be measured
• Manage with regular reporting, scorecards, and dashboards (weekly, monthly, quarterly and ad-hoc requests)
• Assist with efforts to optimize the client’s CRM experience.
• Manage the designing, reporting, and analysis of A/B tests and continuously monitoring test performance

You are an ideal candidate for this role if you:

• Think strategically in everything you do
• Can present data and insights confidently
• Are intrinsically-driven and celebrate every success
• Enjoy a variety of work
• Are a logical thinker with creative problem-solving skills
• Set high quality standards for yourself and aim to get every detail right
• Do what it takes to deliver on your commitments
• Enjoy working in a fast-paced, challenging, and rewarding environment
• Welcome and volunteer constructive feedback
• Are able to work within both traditional and agile methodologies/processes
• Thrive in a collaborative work environment that has an “open door” policy since we literally have no doors in our office.
• Are able to maintain constant and effective communication within multidisciplinary project teams
• Believe in continuous learning and improvement

Desired Skills & Experience

Candidate Experience:

• Must have 1-3 years’ experience in CRM analytics, ideally within an agency setting
• Must have at least 1 year of hands on experience with Qliksense and SFMC. You will be using both on a daily basis and are expected to know how to use it
• Basic understanding of SQL and Python
• Must have experience with relational databases and is able create complex joins using Qliksense or SQL
• Knowledge of web analytics tools such as Google Analytics or Adobe Analytics
• Experience in A/B testing strategies and other methodologies for both CRM and digital optimization
• A big plus if you have had experience with Tableau or similar data visualization tools.
• Someone who is curious by nature: critically thinking about the business and marketing implications of findings – how search can be used to inspire great creative, content and user experience
• Fun, strategic, creative, curious, intelligent and hard-working. No arrogance.
• Someone with an attitude that they can tackle anything thrown their way. They are excited by figuring out things they’ve never done before. They do not have “that’s not my job” in their vocabulary
• Someone that is self-motivated, hard-working, excited by digital possibilities.

Candidate Education:

Undergraduate Degree (Marketing, Business, Statistics, Analysis, or other related degrees considered an asset)

What we Offer:

• Opportunity to build something new and different
• Platform to learn through action
• Competitive salary vs. industry benchmarks for experience level
• Medical/dental benefits
• Phone subsidies
• A fun and diverse team

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply.  If you require a specific accommodation please contact Human Resources at 416-925-7733 or by email at [email protected]