Starcom is the Human Experience Company; we believe that our clients’ competitive advantage lies in understanding people better, and acting on that understanding faster than the competition.

The future lies in bringing together media, creativity and data to create powerful experiences that will drive faster growth. We are the flagship Publicis Media agency to do this through our Power of One client teams that span clients such as Stellantis, P&G, Samsung, P&O and Visa.

We work differently to most agencies and base many of our models on consultancy ways of working to build a more agile workforce in this hybrid world. We complement our account teams with Squads – small teams that work for a short period to solve a specific brief. We hold cross discipline Sprints to crack client briefs at speed. These processes are designed to fuel high performance and fast results through collaboration.

Even in this most challenging period, Starcom has had an exceptional 12 months. We have welcomed brilliant clients such as Stellantis, Ferrero, Axa, KP Snacks and E.ON into the fold. Our client satisfaction scores are among the highest in the market, significantly above agency norms. We place a huge focus on our team and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work in 2021.

Starcom operates in over 100 markets across the world. We have very close ties to our global HQ in Chicago who encourage learning and sharing best practice with our colleagues around the world. We are part of Publicis Groupe.

Starcom are looking for an Analytics Manager to join the team on a 12 month FTC.

As Analytics Manager you will become the day-to-day operational point of contact for managing Marketing data in a unified data integration and reporting tool (Datorama).

Working closely with Starcom Visa team leaders and the clients to create development roadmap to satisfy evolving business needs. Conducting analysis to develop actionable insights.

In this role you  will work closely with communications and campaign planning, TAAG (ad tag), activation (social, search, display and programmatic) and client teams and directly report to the Visa Europe Measurement and Analytics Lead.

You will have strong interests in using data and analytics with strong digital understanding to drive and improve clients’ business results

•            Help drive the reporting and measurement roadmap and deliver best in class media analytics reporting and insight generation. Gathering requirements from Visa as well as internal teams, developing work plans to evolve the platform to satisfy stakeholder needs.

•            Design and deliver Marketing KPI dashboards and reporting for performance and branding purposes.

•            Manage the data analyst to maintain and update the platform, defining deliverables, solving problems, and ensuring the quality of the work delivered.

•            Ensure data accuracy including but not limited to working with TAAG, activation and campaign planning teams to ensure global taxonomy is adhered to, match data in platform with original data sources, troubleshoot any data inaccuracy issues.

•            Cross verify data across performance and media plan to ensure accuracy and completeness.

•            Work directly with clients (central and local teams) to answer their questions regarding the data or dashboards.

•            Conduct European level key campaign analysis to deliver pan-European insights.

•            Support the measurement lead on test and learn initiatives, managing tests, providing test summary, analysing results, and maintaining databases of all tests.

•            Drive a culture of ‘always on’ data-driven decisions within the agency team that will institutionalise the use of consumer-driven analytics in media planning.

The successful candidate must be able to draw upon a range of skillsets to perform their role:

•           Experience in digital media (buying/ tagging/ mart tech etc).

•            Independently manage his/her own workstream with the guidance of the measurement and analytics lead. He/She is also comfortable providing guidance for an analyst.

•            Problem solver who learns from mistakes and is looking for new approaches and solutions in addressing issues.

•            Strong communication skills, both verbal and written, and be able to explain and understand complex concepts.

•            Knowledge of Google product suite (Double Click Manager, Search Ads, YouTube etc.) and Social Media platforms (Facebook, Twitter etc.).

•            Understanding data and measurement for media.

•            Understanding of industry tools and systems (adservers, DSP, DMP) especially digital insight tools and key media terminology and practices across different markets.

•            Experience with data visualisation tools (Datorama, Data Studio, Tableau, Power BI, etc).

Starcom is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process.  If you need assistance or adjustment due to a disability, please contact us.