Program Manager - CRM

  • 111 Queen St E, Toronto, ON M5C 1S1, Canada
  • Full-time

Company Description

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record.  Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.

Job Description

We are looking for a detail oriented, client-facing individual responsible for the end-to-end project management of email campaigns for Publicis Toronto with a focus on custom projects. This critically important role will serve as the connective tissue between Marketing, Creative, Product & Engineering to deliver project excellence throughout the client’s CRM Marketing ecosystem. By practice, project managers enable senior management, thought leaders, and individual contributors to achieve predictable planning, execution, and reporting quality with expertise in project tools and best-in-class methodologies.

You will improve how our teams prioritize against our business strategy, drive cross-functional execution and accountability, and provide us more leverage within the business. We are looking for a self-starter, change agent, and exceptional problem solver with a demonstrated track record of leading large, cross-functional projects. You’ll participate in strategic planning and drive the delivery of our most important priorities across internal and external stakeholders. As a key member of this function, you’ll help develop processes and best practices, ultimately setting the bar for how we operate as a team.


  • End-to-end project management of CRM strategic initiatives, including but not limited to driving cross-functional engagement, timeline setting, task management, resourcing, workstream alignment, sprint planning, coordinating presentations, running standups
  • Maintain operational and communication cadence to hold partners accountable and ensure flawless delivery of programs – communicating risks while actively working to mitigate them
  • Identify operational inefficiencies and opportunities for improvement, developing the roadmaps necessary for transition
  • Act as Agile expert for internal projects; providing key points of articulation for best practices in multiple project approaches (from waterfall to Agile knowledge areas) and what would best support organizational scale
  • Be a thought partner in building a high-performance culture


Minimum Qualifications:

  • Minimum 3-5 years of experience in project management or campaign management managing multiple concurrent projects and driving initiatives in a cross-functional environment
  • Experience applying Agile, Lean, and other process improvement principles to analyze and improve processes, preferably in a CRM marketing context
  • Strong knowledge of email development methodologies and best practices
  • Experience working in Braze, Salesforce, Adobe or a similar CRM deployment platform
  • Comfortable working with technical teams and cross-functionally with the business
  • Highly organized, ability to complete a high volume of tasks and projects with little to no guidance and tight deadlines
  • Proven track record of complex and creative problem solving and the desire to create and build new processes
  • Proficiency with Mac OS, Microsoft Project, Word, Excel, PowerPoint, wireframing/workflow tools, online project management/collaboration/ticketing tools e.g. JIRA, Smartsheets, etc.
  • Excellent interpersonal and communication skills (both written and verbal)

Preferred Qualifications:

  • First-principles problem solver - distills complex problems to their root cause and main drivers; challenges assumptions even from senior leaders to ensure we set and meet high standards
  • Resilient and able to work autonomously in the face of ambiguity
  • Ability to see the bigger picture while maintaining attention to detail; solves for future problems not just today’s specific challenge
  • Highly proficient multitasking and ability to parallelize multiple workstreams with changing requirements
  • Ability to learn and use new platforms and software quickly
  • Structured and direct verbal and written communication skills
  • Superior situational awareness, managing without authority, and negotiation skills
  • Working knowledge of HTML, Liquid, CSS in order to troubleshoot and solve issues
  • Certifications are an asset (e.g. PMP®, Six Sigma, etc.)

Additional Information

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply.  If you require a specific accommodation please contact Human Resources at 416-925-7733 or by email at [email protected] 

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