Associate Brand Manager

  • Full-time

Company Description

Harnessing the power of the modern media landscape to drive one-to-one consumer engagement at scale, Publicis Media creates value for clients through global media agency brands and scaled capabilities across investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content.

Job Description

· This position will report to a category head and will be responsible for delivering short-term business objectives of the category, including Net Revenue, profitability and market share through robust consumer marketing plans and understanding of drivers and barriers. 

· The role will be tasked to develop and execute the activation calendar; execute business strategies including product quality, packaging and pricing strategies based on strong consumer insights; and lead a cross-functional team in executing such business strategies. 

· The position is accountable in ensuring a robust P&L for the category. 

· This role will require the person to carry out the following tasks: 

o Assessment of business opportunities and challenges leveraging company subscribed fact bases like Nielsen, kantar home panel and Brand tacking 

o Executing the activation plans in market with excellence and on time by partnering with trade marketing and sales colleagues and external activation agencies 

o Manage the internal procurement and approval system 

o Packaging and product development 

o Actively participate in the business planning process 

o Collaborate with peers from across different functions and markets, be an active member of the biscuits and/or chocolate community 

o Execute plans in compliance with the company policies.

Qualifications

· Sales and Marketing background with at least 2 to 4 years experience preferably with a large multinational company. 

· Ability to work with cross-functional teams. 

· Bachelor Degree in business administration/ management needed, MBA preferred

Additional Information

https://publicisgroupe.ph