Director, DNA

  • Full-time

Company Description

Digitas Health is the agency of now: the first global connected-health agency, bringing urgency to the abundant opportunity contained in today’s fluid and complex healthcare environment. Digitas Health brings together people who are driven to do great things with healthcare brands, who are frustrated by the status quo, and who are seeking new and better ways to engage with their customers. The agency’s contemporary and bold approach provides a practical path to transformative life-changing work and proven business growth.

Job Description

Position Summary
We’re searching for a director who will be a key leader within the core Data and Analytics (DNA) team. Data and Analytics is structured into three specialties:  Applied Analytics (AA), Data Science (DS) and Data Strategy & Technology (DS&T). 

 

The Data and Analytics team works with partners both internally and externally to activate a technology roadmap that creates relevance while driving business outcomes, developing and translating the data story in meaningful ways, and applying analytical insights to business challenges.  This requires being a jack-of-all-trades when it comes to business and marketing performance analytics. The director is responsible for the foundational elements that make our clients better able to plan, optimize, measure, and share the performance of their marketing efforts.

 

Tasks and responsibilities include:

  • Lead the overall measurement strategy for clients through discovery and development of measurement plans, learning agendas, and test plans
  • Set up measurement frameworks and actionable insight generation
  • Develop and manage the relationship with key vendors
  • Lead client communications and deliverables, help them understand the story in a simple and concise way and communicate success of client’s marketing efforts
  • Provide guidance to clients on marketing performance analytics through POV’s related to improving performance on marketing activities
  • Develop one or more performance scenarios based on the expected outcome and drive optimization recommendations with internal capabilities and client
  • Educate the DNA team with learnings from projects and documented case studies with process and results
  • Day-to-day collaboration with key vendors and stakeholders
  • Collaborate with internal team on client communications and deliverables, helping to define the story in a simple and concise way and communicate success of client’s marketing efforts
  • Collaborate on day-to-day client deliverables
  • Proactively propose performance improvements for clients’ marketing activities
  • Through compelling data visualizations, develop, maintain and communicate insights, key metrics and reports, highlighting opportunities for improvement 
  • Keep internal stakeholders informed about new opportunities, issues and performance successes.
  • Collaborate with DNA leadership to develop and document case studies with process and results
  • Support DNA leadership in in new client acquisition and new business development
  • Manage team members’ careers and provide growth opportunities, coaching and training
  • Foster a team environment and play an active role in building teams

Qualifications

To qualify, you’ll need:

  • 5+ years of work experience with analytics and optimization platforms
  • 5+ years of business experience in marketing consulting, advertising or interactive
  • 5+ years of business experience in marketing consulting, advertising or interactive
  • Expertise within the digital environment and in aligning marketing strategies with business needs
  • In-depth knowledge of integrated marketing and CRM disciplines (including primary research, segmentation, targeting, direct marketing and customer care)
  • Excellent written, oral communication and presentation skills
  • Experience managing and coordinating multiple projects across internal teams
  • Proven leadership record with strong client relationship skills
  • Strong familiarity with the digital environment
  • Four-year degree (with a business focus such as Statistics, Economics, Finance or Marketing)
  • Master’s degree (preferred)
  • Proficiency in Microsoft Office
  • Candidate must be open to travel as needed

Additional Information

All your information will be kept confidential according to EEO guidelines.

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