Senior Analyst, Data and Analysis

  • 375 Hudson St, New York, NY 10014, USA
  • Full-time

Company Description

 

This role puts you at the heart of an innovative way of working within Publicis Groupe. Championed as one of the most exciting and forward-thinking pieces of business, you will be part of a pioneering team that works on the Samsung business. This team brings together the best of Starcom, Digitas, Performics and Sapient Razorfish subject matter experts which offers a unique, multi-faceted exposure to a range of marketing issues and the ability to learn every day. It does require a fast thinking, highly collaborative, positive energy but will be very rewarding for the right person.

The Senior Analyst helps support media strategy, activation, consumer research and measurement teams using research, data, and analytics techniques to answer client business questions and establish/implement best practices. The Senior Analyst is a creative thinker, always in search of both the numbers and the ‘why’ behind the numbers.

 

 

Job Description

 Contribute to to integration of audience research and activation end-to-end audience approach by integration of Audience Research & Activation

·     Translate market research into addressable targeting signals and strategies for campaigns

·     Build expertise first, second and third party data activation for consumer targeting

·       Investigate future proofing strategies across the marketing technology landscape including evaluating vendors and developing supporting materials  

·     Manage research & activation vendor exploration in efforts of expanding current data provider set by setting up meetings and vetting capabilities

·     Constantly stay informed on evolving media landscape, including research and emerging trends to provide insight to both internal and client teams

Contribute to delivering insightful research and data to inform Samsung’s communication strategy

Investigate future proofing strategies across the marketing technology landscape including evaluating vendors and developing supporting materials

·     Develop target audience profiles using mix of syndicated and client data and build alignment of target audiences between client segmentation work, strategic media targets and addressable targeting

·     Assist in providing always-on competitive analysis including recurring reports as well as ad hoc analyses using a range of competitive monitoring approaches covering media spending, creative launches, social activities, industry, business and product news

·     Support client measurement and analytics work including coordinating data collection and supporting interpretation & application of the results

·     Support measurement execution focused on ad/media effectiveness and brand health

·       Leverage agency and third-party tools to define category, consumer, brand and competitive landscapes

·       Investigate future proofing strategies across the marketing technology landscape including evaluating vendors and developing supporting materials

 

Contribute to day-to-day research efforts while contributing to larger cross-brand learning roadmaps

·       Support measurement execution focused on ad/media effectiveness and brand health

·       Constantly stay informed on evolving media landscape, including research and emerging trends to provide insight to both media planning team and client

·       Build knowledge of the agency’s systems and data providers and learn how to use data and analytic techniques to help answer client questions

·       Manage research vendor exploration in efforts of expanding current data provider set by setting up meetings and vetting capabilities

 

Contribute to integration of audience research and activation

·     Translate market research into addressable targeting signals and strategies for campaigns

·     Build expertise first, second and third party data activation for consumer targeting

 

Qualifications

   Bachelor’s degree in advertising, business, engineering, statistics, marketing, or similar discipline or 2+ year working in an agency environment

·     Requires excellent organization and communication skills, both written and verbal

·     Ability to work both independently and collaboratively

·     Familiarity with syndicated and customer data sources

·     Demonstrate critical thinking and problem solving abilities

·     Self-motivated, willing and able to learn in a fast-paced environment

Additional Information

All your information will be kept confidential according to EEO guidelines.

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