Developer 2

  • Floors 8 – 10, HUB 1, Building of SEZ Towers, Karle Town Centre, Nagavara,, Bangalore, Karnataka, India
  • Full-time

Company Description

Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.

    Job Description

    As a Senior Developer - Adobe Analytics, you will work closely with the analytics lead, data analysts, digital marketers, and CMS developers to create a customized and scalable digital tracking ecosystem.

    Responsibilities

    • Implement and maintain Adobe Analytics via Launch
    • Implement tracking technologies, pixels and cookies
    • Update tag management and analytics technical configurations
    • Validate and debug implementations using tools
    • Work with development teams to integrate analytics tracking requirements into production cycles

    Qualifications

    • Bachelor's Degree in Computer Science or other technical degree
    • Extensive experience in Front End (HTML, CSS, and Javascript/jQuery work) and a general understanding of web development frameworks.
    • 3-5 years of experience of Adobe Analytics implementations required
    • 2+ years of expert knowledge of Adobe DTM/Launch development and tagging
    • Experience with JSON and RegEx
    • Strong written and oral communication skills
    • Strong analytical and problem-solving skills
    • Strong interpersonal, organizational, and multitasking skills
    • Strong attention to detail
    • Ability to deliver under tight deadlines
    • One should understand the core principles of Web analytics and behavior analytics.
    • Ability to understand and analyze the core web tracking data vs.  behaviors based data

    Preferred: 

    • Adobe Analytics Certification
    • Experience with AEM & Target and other Adobe Marketing Cloud solutions
    • Google Analytics (GA) / Google Tag Manager (GTM)
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