Digital Data Analyst

  • 225 Liberty St, New York, NY 10281, USA
  • Full-time

Company Description

For 25 years, Level has developed marketing solutions for some of the world’s most innovative brands. We believe the best solutions come from collaborative working partnerships with our clients. Whether an established brand, or a start-up, we believe in the power of creative strategy, design, and technology to solve business challenges.

Job Description

The Digital Analyst is responsible for working with internal and external clients to deliver dashboards, insightful analytics, creative and optimization recommendations related to media, mobile, web and social media analytics. The Digital Analyst will work with a team of other analytics and data science professionals, creative & strategic planning teams to collect and analyze data related to the performance of various campaign initiatives. The Digital Analyst is highly analytical, team oriented, entrepreneurial and able to work independently.

Responsibilities:

  • Determine the effectiveness of marketing campaigns by analyzing Web traffic due to social media activity, search engine traffic, and other traffic sources.
  • Advise marketing teams on current campaigns, informing them on which aspects of campaigns are the most effective and which are not, and advising them on how to tweak campaigns to the best user experience and create more revenue.
  • Cultivate and maintain client relationships by providing frequent updates on the status of campaigns and making suggestions to increase marketing effectiveness when necessary.
  • Write detailed reports showing the amount of traffic online campaigns are creating, how much campaigns cost, and outlining the timetables and schedules for online marketing campaigns.

Qualifications

  • You have a bachelor’s degree in Statistics, Finance, Mathematics, Accounting, Computer Science, Decision Science, Economics, Information Management Studies, Integrated Marketing Communications, Biostatistics, Bioinformatics, Psychology, Sociology or equivalent, dual degree with Marketing or Business preferred.
  • You have 1-3 years of work experience in marketing analytics or related field such as advertising, marketing, media measurement, etc.

  • You have a basic – intermediate understanding of the implementation & analysis of web analytics tools such as Adobe Analytics/Google Analytics.

  • You are familiar with tag management solutions such as Tealium, GTM, Launch, etc…

  • You are comfortable with data analysis in Excel: Pivots, formulas, macros, vlookup tables, etc.

  • You have a basic working knowledge of marketing/advertising/research principles.

  • You have are familiar and willing to learn data visualization tools such as Google Data Studio, Tableau or Power BI.

  • You have strong written and verbal communication skills.

  • Knowledge of ad server solutions (DCM, Trade Desk, etc.) preferred but not mandatory.

Additional Information

All your information will be kept confidential according to EEO guidelines.

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