Sr. Analyst, Data & Analytics

  • Full-time

Company Description

Digitas Health is the agency of now: the first global connected-health agency, bringing urgency to the abundant opportunity contained in today’s fluid and complex healthcare environment. Digitas Health brings together people who are driven to do great things with healthcare brands, who are frustrated by the status quo, and who are seeking new and better ways to engage with their customers. The agency’s contemporary and bold approach provides a practical path to transformative life-changing work and proven business growth.

Job Description

We’re searching for a Sr. Analyst, Data and Analytics who will be a key contributor within the core Data and Analytics (DNA) team. Data and Analytics is structured into three specialties:  Applied Analytics (AA), Data Science (DS) and Data Strategy & Technology (DS&T). 

Applied Analytics leaders are responsible for developing and translating the data story in meaningful ways and applying analytical insights to business challenges.  This requires being a jack-of-all-trades when it comes to business and marketing performance analytics. Applied Analytics leads are responsible for the foundational elements that make our clients better able to plan, optimize, measure, and share the performance of their marketing efforts.

Tasks and responsibilities include:

  • Support the development of the overall measurement strategy for clients through discovery and development of measurement plans, learning agendas, and test plans
  • Support and execute the measurement plan
  • Day-to-day collaboration with internal teams
  • Contribute to client communications and deliverables, helping to define the story in a simple and concise way and communicating success of client’s marketing efforts
  • Contribute to day-to-day client deliverables
  • Conduct hands-on analysis, crafting insights that help improve performance
  • Through compelling data visualizations, develop, maintain and communicate insights, key metrics and reports, highlighting opportunities for improvement
  • Keep internal stakeholders informed about new opportunities, issues and performance successes.
  • Foster and contribute to a team environment

Qualifications

  • Four year degree (with a business focus such as Statistics, Economics, Finance or Marketing)
  • Master’s degree (preferred)
  • 2+ years of business experience in marketing consulting, advertising or interactive
  • Knowledge of the digital environment and in aligning marketing strategies with business needs
  • Knowledge of integrated marketing and CRM disciplines (including primary research, segmentation, targeting, direct marketing and customer care)
  • Ability to independently diagnose and troubleshoot
  • Ability to work across multiple disciplines and teams
  • Excellent written, oral communication and presentation skills
  • Hands on experience manipulating data and developing visually compelling reports
  • Proven record with strong client relationship skills
  • Strong familiarity with the digital environment and tools (Google Analytics, Adobe Analytics, DCM, etc.)
  • Proficiency in Microsoft Office
  • Candidate must be open to travel as needed

Additional Information

All your information will be kept confidential according to EEO guidelines.

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