Healthcare Copywriter

  • Wood Ln, London W12, UK
  • Full-time

Company Description

Saatchi & Saatchi Wellness is a creative agency operating in the health and wellness space. We work with people we believe in to make work the world can believe in, and we do this by combining the type of interrogative thinking you only find in a high science agency, with the type of brand magic you only find in a creative agency. It’s this unique point of difference that’s helped us achieve fame for both our clients and their brands in everything from aesthetics, supplements, and fertility, to endocrinology, dermatology, and oncology. And the cherry, if you’re looking for one, is that we’re part of Publicis Groupe. So working with us gets you access to all manner of interesting people with an almost limitless depth and breadth of skills and experience.

Job Description

We’re looking for someone who’s looking for something. Someone who’s not quite content with where they are and what they’ve got. Someone who spends their time dreaming, making, doing, building, creating. Someone with the intelligence to think, challenge, and push things into unexpected places, without pushing people into unpleasant places. We’re looking for someone who can produce work that looks, sounds, and feels like it’s been written by a writer, not monkeyed by a monkey. Someone who knows how to spin words into worlds that move people to act, to cry, to stop, to reconsider what they think they know about life. Someone who doesn’t believe rules are absolute or good enough is good enough. Someone who doesn’t really like advertising, but can’t help loving it just a little. We’re looking for someone special. Maybe that someone is you?

Key responsibilities of a Healthcare Copywriter:

  • Work in partnership with an Art Director to create innovative, channel-neutral ideas that answer the client's brief
  • Take your knowledge and insight and turn them into ideas that engage the audiences for which the communication is targeted
  • Develop concepts to execute the ideas and present these both internally and externally until a preferred route is agreed between agency and client
  • Prepare copy platforms, draft outlines, and final copy for off and online content, accompanied by mandated supporting material or documentation i.e. marked-up references
  • Work with Account handlers and Medical Writers, as appropriate, on the brand planning process to formulate idea briefs, conducting field or desk research to validate and / or challenge the brief as appropriate
  • Sign off work at all stages of development, taking responsibility for accuracy, consistency, spelling, grammar, references and compliance with corporate guidelines and legal codes
  • Supply marked-up supporting references to substantiate claims made in the copy for approval by clients
  • Demonstrate a good understanding of clients' business needs so that you can propose appropriate creative solutions
  • In client meetings, take ownership of all written elements, confidently participating in discussions relating to creative work, in particular when talking about the creative idea and the copy
  • Whenever opportunities arise, engage with clients to maximise selling opportunities, championing the Saatchi & Saatchi Wellness brand at all times

Qualifications

  • Extensive copywriting experience within healthcare advertising is essential
  • A strong understanding of the ABPI Code of Practice and other codes of practice that the pharmaceutical industry is legally bound to comply with 
  • A good knowledge and appreciation of ethically accepted vocabulary, phrases and messaging in the pharmaceutical industry
  • The ability to communicate ideas at a conceptual level through roughs and layouts
  • Broad knowledge of the various media channels available to formulate the marcoms mix, including but not limited to press advertising, direct marketing, radio, TV and digital
  • An appreciation of writing for digital media (SEO; delivering a story effectively through digital media, etc.)
  • An understanding of the internal workings of the agency and the processes of implementation
  • Working knowledge of client and approval processes

Additional Information

An inclusive workplace
The more diverse our team, the more imaginative, intelligent and inspirational our culture and our work will become. Here are some of the ways we help promote diversity at Publicis Health. 


Recruitment 

  • Diversity & Inclusion management 
  • Anonymised CV submissions
  • Mandatory unconscious bias training 
  • Career and school programmes to build industry access for people from mixed socio-economic backgrounds

Culture 

  • Support communities for women, LGBTQ+, BAME employees and their allies.
  • A mental health programme which includes free HeadSpace membership.


Future
Publicis Groupe has committed €45 million to diversity, inclusion and social injustice within the network As part of our dedication to create an inclusive and diverse workforce, Publicis Groupe UK is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process.  If you need assistance or adjustment due to a disability, please contact us.

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