The purpose of the Google Analytics & Insights Manager is to support the Analytics function across client accounts.  This role owns select customer initiatives to develop and maintain with outlined deliverables.

The Analytics Manager is responsible for managing the day to day deployment of media analytics tags, website tracking and supporting enterprise deployments of Google Analytics 360.  In addition to working with the team to provide technical assistance, discovering, analysing and presenting insights from web analytics data to recommend improvements to our customers’ businesses are also core elements of this role.

The Analytics manager will also leverage the opportunity to work closely with our paid and earned media teams to identify gaps in data capture and collaboratively implement enhancements. They will also be responsible for driving special projects- working on insight led initiatives to enhance media and client business process efficiencies.

KEY OUTPUTS

• Plan analytics scope with a clear understanding of client business, their business KPI’s. Understand the wider engagement of the Performics Mercerbell mandate managed and seek out a collaborative manner of account management with analytics data fueling media/ creative work done on clients.
• Document, implement and troubleshoot tagging, tracking and reporting
• Create tracking plans and data layer guides to support enterprise web analytics
• Creation and implementation of measurement plans in line with customer’s business outcomes
• Develop dashboards and reporting templates based on the key metrics and defined ROI’s of customers and customer teams
• Perform data analysis on search marketing, web and mobile analytics, digital marketing channel and user journey
• Prioritise, implementation and project management of analytics and insight recommendations
• Strive to identify improvements beyond analytics & data for customer solutions

SKILLS AND EXPERIENCE

• 5+ years of data or digital marketing analysis experience in agency side
• In-depth understanding of Web Analytics solutions (eg Google analytics) including coding and implementation experience.
• Demonstrated experience with floodlight (or other media) tag management and deployment. Understanding of javascript, data layer and tagging approaches across digital assets, including mobile applications.
• Demonstrated experience with Google Tag Manager and non-standard implementations (JavaScript/CSS)
• Demonstrated experience with data visualisation tools like Google Data Studio or Tableau
• Fluency in Microsoft Excel and some understanding of relational databases/SQL
• Experience with BigQuery not essential but advantageous
• Working knowledge or experience with the AdTech/MarTech ecosystems, with an understanding of how technology platforms integrate with media buying tools – eg Google Marketing Cloud, Google Ads/Programmatic, Facebook .
• GA certification required

BEHAVIOURS

• Proactively problem solves and looks for opportunities to grow and improve the Performics Analytics function
• A self-starter and a problem solver, always looking for the next project to develop their skill set
• An inquisitive mind that stays ahead of the curve in website/app changes and platform updates
• Enjoys working independently to accomplish tasks and is keen to collaborate with teams to hit project objectives in an ever changing and fast paced environment
• Ability to take broad semi-structured data from all corners of the digital universe and use this information to build stories, simplify challenges and deepen relationships with customers
• Strong communication skills, both written and verbal and able to  collaborate with multiple stakeholders.
• Proactive in developing great working relationships across client account teams – both media and creative
• Out of box thinker to enhance the importance the role of analytics in client mandates managed by Performics Mercerbell.