Media Planner

  • 375 Hudson St, New York, NY 10014, USA
  • Full-time

Job Description

MEDIA PLANNER 

Tired of working on boring accounts? Are you sick of clients dictating your media plans and strategy? Want to work in an intelligent, creative, award-winning atmosphere?   

Heartbeat’s synergistic approach to fulfilling client needs allows the Media Planner to be client facing while he/she simultaneously works with internal departments from conception to completion, making creative suggestions and providing input throughout campaign creation and ongoing optimization.      

This position would be responsible for helping to develop digital-centric media plans in accordance with the objectives, strategies and goals communicated by Heartbeat’s senior media staff and roster of top tier clients.  In keeping with Heartbeat’s philosophy of ‘next new’ you would also be responsible for meeting with vendors and sales reps to ensure our company stays on top of emerging media platforms and offerings. 

Qualifications

Desired Skills and Experience 

Job Requirements:  

  • Bachelor’s Degree  

  • 2-3 years of media planning experience across all channels  

  • Knowledge of the terminology and mechanics of the advertising industry  

  • Strong negotiation skills  

  • Strong organizational skills and the ability to multi-task in a fast-paced environment  

  • Superior communication skills  

  • Ability work independently while contributing to team goals  

  • Working knowledge of 3rd party software: specifically, DoubleClick, MRI and the Nielsen suite  

  • Proficiency in Microsoft Excel and PowerPoint  

Job Qualifications:  

  • Understanding of CPM, CPC, CPA, and CPL buying models  

  • Ability to present ideas and gain consensus and support  

  • A high level of energy and initiative to explore, conceptualize and implement new processes and work flows  

  • Experience working with Pharmaceutical clients a plus 

Additional Information

Yes, I want to do that. But what’s Heartbeat?  

Heartbeat is the full-service agency for healthcare Challenger Brands. So what? So… Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please” product. That means we never take the easy road. We are a crew of optimists and activists who believe that “Never Been Done” doesn’t mean “Don’t Ever Do.” 

A culture-first, creative community, Heartbeat’s been recognized as a “Best Place to Work” by both Ad Age and MM&M. We take a lot of pride in that. Heartbeaters are thinkers and doers with healthcare roots and an appetite for fresh perspectives. We chase after challenges with ingenuity and guts, always striving for better. So if you want to surround yourself with partners who are insightful, inventive, and courageous—well, you just hit the motherload. 

That’s the philosophy, here are the creds: 200 employees between NYC & LA; strategy, creative, media, & technology under a single roof; a pile of awards from the likes of the Mannys, MM&M, OMMA, & Clio, not to mention Agency of the Year nominations galore. And led by a President who dared to be quoted: “We celebrate people who stand up and say, ‘You know what? This is dumb.'” Damn straight. 

You made it all the way down here! Way to show perseverance. If you think you can wrestle this role into submission, then send your resume in already, sheesh! Hit us up at [email protected]

All your information will be kept confidential according to EEO guidelines.

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