We are The Connected Marketing Agency, a leading global marketing and technology agency that transforms businesses for the digital age. Our experts-Unicorns in data, strategy, creative, media and tech, work together across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. We are connected in the way we think and the way we work!

We are at the heart of Publicis Groupe, the third largest communications group in the world, building The Power of One Mantra throughout the development of Publicis Global Delivery, a solution providing offshore & nearshore expertise of all Publicis Global Services´ capabilities. We work hand in hand in LATAM with our sister company Prodigious with hubs in Argentina, Colombia and Costa Rica.

We are looking for our next Research Analyst. Are you the one? Read on…

• Develop target audience profiles using mix of syndicated and client data and build alignment of target audiences between client segmentation work, strategic media targets and addressable targeting
• Assist in providing always-on competitive analysis including recurring reports as well as ad hoc analyses using a range of competitive monitoring approaches covering media spending, creative launches, social activities, industry, business and product news
• Support client measurement and analytics work including coordinating data collection and supporting interpretation & application of the results
• Leverage agency and third-party tools to define category, consumer, brand and competitive landscapes
• Contribute to day-to-day research efforts while contributing to larger cross-brand learning roadmaps
• Support measurement execution focused on ad/media effectiveness and brand health
• Constantly stay informed on evolving media landscape, including research and emerging trends to provide insight to both media planning team and client
• Build knowledge of the agency’s systems and data providers and learn how to use data and analytic techniques to help answer client questions
• Manage research vendor exploration in efforts of expanding current data provider set by setting up meetings and vetting capabilities

• Bachelor’s degree in advertising, business, engineering, statistics, marketing, or similar discipline or 2+ year working in an agency environment
• Excellent English, written and spoken (non-negotiable)
• Requires excellent organization and communication skills, both written and verbal
• Ability to work both independently and collaboratively
• Familiarity with syndicated and customer data sources
• Demonstrate critical thinking and problem solving abilities
• Self-motivated, willing and able to learn in a fast-paced environment

• Access to Prepaid Medical Plan
• Flexible schedules
• Flexible WFH Policy
• 14 business days of vacation
• Free week at the end of the year
• English lessons
• Discounts on courses, trainings and universities
• Access E-Learning platforms
• Certification programs
• Level up program

✦ Digitas is an equal opportunity employer