Media Planner

  • Full-time

Company Description

At Spark Foundry we are balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media. We are scrappy, driven and above all dreamers. Every day we are re-imagining what the future will look like with our clients in mind.

We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, enabling challenger brands that want to act like giants, and to giant brands that want to act like challengers. Energy and innovation fuel our startup spirit, while our unrivaled marketplace clout, exclusive partnerships, and global practice capabilities deliver our powerhouse soul to our clients. A client roster that spans some of the world’s best and most beloved brands and companies.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent. By applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come. At Spark EVERYONE matters, EVERYONE is creative and NO ONE is a passenger.

Let’s be honest – in this industry, sometimes we complicate things that should be simple. Here is the bottom line: we want YOU to join us if you are truly passionate about guiding marketers on how to best connect their brands with people. It doesn’t get much simpler than that. We hope you’ll take a few moments to learn more about us and begin thinking about how you might ignite your inner Spark.

Job Description

The Media Planner is an important member of a broader Strategy team, which pursues and activates against meaningful insights with the goal of driving measurable results. The Strategy planner’s key skills-set includes deep analytical skills, math proficiency, and significant creativity, a solid understanding of consumer behavior, strong negotiation skills and great attention to detail.​

Spark Foundry has experienced an incredible growth rate over the past years . The network has transformed and moved at the pace of culture.  Being a company that is committed to constant evolution we are pleased to offer the opportunity to work from anywhere.

Responsibilities:

  • Gather and analyze marketing, client, industry, competitive, human insight data to determine the client’s advertising and media needs​
  • A firm understanding of marketing objectives and strategies, the human –product relationship, and human-media relationship​
  • Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, resulting in strategic and effective media plans​
  • Campaign maintenance: ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents​
  • Utilization and knowledge of syndicated media, research, and other data resources​
  • Clear communication of media objectives, strategies and executional guidelines to internal execution and specialty teams (Investment, Social, Data Science, Precision, Apex, Search, Ad Ops)​
  • Present plans to the client brand group, with assistance of Supervisor/Manager​
  • Maintain strong relationships with media suppliers and stay abreast of market conditions​
  • Work closely with external agency partners ​
  • Active participation in account status meetings, both internal and external ​
  • Develop/ assist with development of POVs​
  • Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete​
  • Attendance and active participant in mandatory training sessions 

Qualifications

  • Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred​
  • 1-3  years in Media  ​
  • Challenges traditional boundaries and demonstrates consistent creative approaches to business problems​
  • Detail-oriented and able to produce accurate work product​
  • A keen sense of curiosity​
  • Strong written and verbal communication and presentation skills​
  • Demonstrated experience in negotiating​
  • Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure​
  • Demonstrates critical thinking and problem solving abilities​
  • Strong analytical abilities & proficiency in math​
  • Ability to effectively utilize media research and reporting resources​
  • Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

Additional Information

Spark Foundry is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Spark Foundry, however, only those candidates selected for an interview will be contacted.

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