We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

 
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.
 

About the client:

Our client is global Hygiene and Health company. They are “Dedicated to improving well-being through leading hygiene and health solutions”. They have a stronghold in Europe with the Americas and Asia accelerating.

They are mostly present across Feminine and Incontinence Care, Kitchen and Toilet hygiene across both B2C and B2B.

They believe in brand building and as such have developed award winning, creative and  purpose-led campaigns.

They also have a strong focus on sustainability, which is a key pillar of each brand’s marketing strategy.

This Global Digital Planning Director will operate in the  B2B Hub team. The role aims to deliver best in class digital activations, driving performance planning for all campaigns and providing strategic guidance for campaign activation across key segments.  The candidate will work with dedicated activation channel teams to drive optimisation recommendations and will lead internal briefings of performance teams.

The candidate will report to the Global Digital Business Director and will work manage our Global Digital Planning Manager and Operations Manager.

Responsibilities:      

• Own strong relationship with performance clients
• Develop Digital Strategic Guidelines for key campaigns
• Work with client business lead  for media to look for ways to optimise the client relationship
• You will be supported by a digital planning manager and an operations Manager and will work collaboratively to optimise the digital operations and activation of channels
• Work with key Global JBP partners like LinkedIn to ensure we are up to speed on Betas / Studies
• Create POV’s on digital data, insight, and measurement
• Key POC for Digital Media Activation and working collaboratively to ensure that the messaging and formats are optimised
• Lead the creation of Mid-Campaign and PCA’s for centralised campaigns
• Proactively identify new solutions and help with educating the client
• Displays critical thinking and challenges internal and external outputs

Who we’re looking for:   

Someone with global or local digital media planning & buying experience, who has previously led campaigns for B2B clients.

It is important that you have a desire to work on B2B and that you understand how customers connect in relation to products and services in this space. 

Following on from this you also need to understand and articulate how platforms can enable B2B brands to engage with consumers and influence their behaviour.

You will enjoy working with activation teams across search, social and programmatic to help devise plans across the main categories.  You will need to understand the different media and data partners in the marketplace and have very strong attention to detail. As a strong team player who is results-driven, you will come into this role ready to take responsibility for driving he effective implementation of activity within the accounts.

Key requirements:

• Used to dealing with senior clients who are experts in branding media
• Excellent presentation skills who can present complex and technical digital topics in a clear and concise manner to those in non-technical roles
• Effective and persuasive communication and client management skills to align client and agency teams
• Advanced XLS skills
• Strong team player who is keen to learn and upskill others in the team
• Good understanding and experience in managing ROI focused campaigns
• Strong analytical and problem-solving skills
• Ability to manage and prioritize multiple projects and tasks simultaneously
• Experience in using tools as Google Ads, Google Analytics, Facebook Business Manager
• French speaking is desirable but not essential

At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.