Associate Director Content & Digital Partnerships

  • Full-time

Company Description

Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people.  We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work. We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work.  Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships.  To learn more, visit www.zenithmedia.com

Job Description

·       Focused on direct activation with digital and content publishers, contributing to drive creativity, ideation, and innovation that leads to ownable consumer engagement opportunities in the content and digital space.

o   Provide strategic recommendations based on audience insights, deep past performance analysis and robust knowledge of the marketplace throughout content and digital investment expertise

o   Lead negotiation strategies by building strong relationships with content and digital publishers

o   Help to set overall objectives and corresponding KPIs for each campaigns

o   Oversee supervisor and planners in smooth and timely campaign launch and execution thanks to a sharp attention to detail throughout the execution process. 

o   Ensure team is activating on scheduled optimization efforts for online media campaigns as well as troubleshooting, ad delivery, and ad performance

o   Manage the team to accurately and timely reconcile billing

·       Collaborate with the Strategy, Precision, Video, Search and Analytics teams to achieve the creation and execution of customized integrated marketing solutions, driving ROI for the brands.

o   Ensure key information is provided to and through the teams in a timely manner including any updates or issues to guarantee swift turnaround and buttoned up execution of campaigns

o   Issues to be laddered up to VP as needed

·       Understand the content & digital landscape and adopt new media trends from a publisher, audience and category perspective if relevant to clients’ objectives and able to deliver quantifiable ROI.

·       Marketplace facing – build relationships and understand landscape across content and digital partners

·       Build, maintain and grow client relationships, in support of the team

·       Lead and contribute to client presentations and lead management of deliverables and communications especially as it pertains to content and digital campaigns

·       Understand and articulate client category expertise and knowledge of the competitive landscape

·       Leverage strong project management skills and team player mind set to collaborate with IAT (including Creative, PR and Shopper teams) projects and meetings in order to deliver holistic strategies for the brands

·       Supervise, direct and review the development and implementation of content and digital campaigns by supervisors/negotiators/planners & assistants

·       Assist in developing the team into highly respected and trusted professionals by helping to grow their skill-sets and thought-processes through mentorship, evaluation and training

·       Knowledge-sharing with all team members to guarantee that PMX & Zenith solutions, tools, best practices and processes are used and applied for the brands they manage

Qualifications

·       Ideally, the AD should be experts in using the tools outlined below encompassing the Content and Digital Investment practices. The AD will train the junior team members into using these tools; answering their questions and helping them overcome any issues. The AD will request the supervisor/negotiator/planner and assistant planner to leverage the tools and platforms when and if needed.

·       Digital Investment: Prisma, Lumina, Comscore, JIRA, DCM, Double Verify

·       Content Investment: Infegy, GWI, eMarketer

·       6+ years experience working directly with digital partners to negotiate, build and execute custom content partnerships

Additional Information

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