Supervisor, Paid Social
- Full-time
Company Description
PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients.
PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.
Job Description
As social media continues to take a greater share of consumers’ time,
and ad spend is increasing rapidly, so is our world class team of paid
social specialists. You’ll be part of a team that’s keeping a pulse on the
constantly evolving social media landscape, where new features and
advertising opportunities are popping up daily.
To help with this, we’re looking for an outstanding Media Supervisor,
Paid Social – someone who has who has a passion in equal parts for
both data & analytics and the world of social media. Sound like you?
Read on.
You’ll be responsible for working across all social platforms to plan,
implement, manage and optimize data-driven campaigns.
Additionally, this role works closely with the national Paid Social
practice to constantly track the market, evaluate new opportunities,
create training materials, and vet new social/messaging Platforms and
API Partners (PMDs/FMPs).
As Media Supervisor, Paid Social, you’ll manage a team of direct
reports that are implementing our clients’ paid social activities, while
also getting your hands dirty ensuring flawless execution and inspiring
strategy.
Overseeing development of paid social media program
strategies and analysis for clients, collaborating closely with other
Media practices, Account, Creative, Social Strategy and Measurement
teams to ensure that work is strategically aligned and on brief
• Expertly guiding and managing relationships between teams
and clients to consistently deliver high-quality, inspiring work and
grow our business
• Partner with Media Planning, Social Strategy, and Strategy
& Analytics groups to understand the role of paid social within the
larger paid media campaign, as well as the organic social strategy.
• Flawlessly run paid media in API partner platforms and
directly in social platforms. Responsible for QA’ing campaign setup
and trafficking.
• Stay up to date on new ad products and technology
advancements, understanding how to translate them to deliver on
business goals and how they work with your media plan.
• Demonstrate deep knowledge of the capabilities of API
partners and be able to test and apply them to client/campaign objectives.
Foster strong relationships with current platform partners to help influence
product roadmaps based on specific client needs.
• Partner with Strategy & Analytics team to use real-time data,
testing, and campaign learnings to effectively optimize and manage campaigns.
• Leverage planning and forecasting tools within platforms to
inform budgets, bid strategies, and target audiences.
• Work flexible hours to adapt to the real-time nature of the social space.
Be available “on call” during non-business hours for posting and optimizing
as needed.
• Participate in the training of junior team members as needed.
Qualifications
- Superior collaboration and teamwork skills;
experience working with cross-functional teams
• Effective at project management and ability to re-prioritize
while operating within a fast paced environment, while maintaining
attention to detail.
• Intermediate to advanced skills in Excel
• Excellent verbal and written communication skills
• The ability to think on your feet, present to clients, and
talk knowledgeably about the role of social media
• Understanding of fundamental media metrics and calculations
(CTR, CPC, CPM, CPA)
• Positive attitude and able to work independently, as well as
part of a team
• Bachelor’s Degree Required
• 5-7+ years of experience in media planning/buying or ad
operations preferred
• 2+ years of hands-on experience working in self-service
capacity within social platforms. Ideally, candidate will have experience
working in both API partner UIs (ex. Brand Networks, 4C, Kinetic Social),
as well as in Facebook/Instagram, Twitter and or LinkedIn Platforms.
• 1+ years of team management experience
Additional Information
All your information will be kept confidential according to EEO guidelines.