Account Director - E-Commerce

  • Full-time

Company Description

We help brands make BOLD MOVES

Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.

Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”

Now we hear

“Take me from 4th to 1st in my category”

“Help me grow 10% in a market declining 10%”

“Make me the most loved brand in my industry”

These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.

Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.

This is why Zenith help brands make BOLD MOVES.

Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.

Bold moves are backed up with a solid forecast – they are a better path to growth.

Bold moves build a partnership – we believe in this approach so much we link our growth to your success.

Bold Moves bring bigger ROI

This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.

Job Description

The eRetail Account Director will lead the team in strategy and best practice across marketplaces, retail media campaigns, with particular emphasis on Amazon.

 

 In addition to maintaining a strong hold over day-to-day Amazon Advertising, Amazon DSP, Criteo. CitrusAd and paid search activity you will make strategic recommendations and build an innovation roadmap to drive ecommerce success for your client.

 

Reporting directly into the eRetail Business Director, the candidate will ensure seamless integration across relevant channels and data sources to deliver against the client’s performance objectives successfully. This requires a candidate who can clearly identify and communicate key insights and retail industry opportunities across multiple stakeholder teams.

 

This role requires outstanding communication skills, strong client management skills, team management experience, plus the ability to mentor direct reports and peers across the agency.

 

We are building a new specialist team within the agency, and you will have the opportunity to help shape it.

 

 

About the client

 

Coty and Wella Company are world leaders in beauty, and home to an illustrious roster of cosmetic, skincare and fragrance brands.

 

https://www.coty.com/luxury-brands

https://www.coty.com/consumer-brands

https://www.wellacompany.com/our-brands

 

 

Key Responsibilities:

·         Become the agency’s voice for senior client stakeholders

·         Lead and inspire a team of 2 Account Managers and 2 Account Executives

·         Ensure quality assurance processes are adhered to by the team

·         Deliver long term client account growth strategies and an innovation roadmap

·         Work closely with the Publicis Commerce Practice to develop our Amazon strategy and offering

·         Analyse wider industry and market trends and how these apply and affect client’s account performance

·         Organize training, client onboarding programs and workshops

·         Nurture key partnerships with Amazon, Criteo CitrusAd, Google and UK retailers

·         Ensure client and agency targets are achieved and effectively grow eCommerce revenue

·         Ensure smooth billing processes are in place and supervise finance reconciliations

·         Identify areas of development for line managers and create career development plans

·         Generate case studies and award entries

Qualifications

We are looking for a proactive Account Director, to lead key client accounts and partnerships as well as direct line reports. The dynamic and fast-paced nature of online retail demands passionate, creative, numerical, and commercial individuals to drive results on our global client portfolios.

 

The ideal director will have a passion for the retail industry and technology. In addition to being highly proficient in search and Amazon Advertising strategy, they will have a firm understanding of other digital media channels. They will be knowledgeable of attribution, conversion rate optimization, “retail readiness” and consumer behavior. The individual will be extremely confident in managing internal and external stakeholders at all levels. They will be highly aware of the wider digital and vertical space in which their clients operate.

 

An effective director will not only be able to manage a team but will have the ability to lead. They will possess a gravitas that instils confidence within internal and external teams. They will be effective in nurturing professional relationships and be considered as an expert in their field.

 

Must Have

·         Outstanding communication & presentation skills

·         Extensive client-facing experience

·         Demonstrable experience in search / performance marketing

·         Demonstrable experience working with Amazon

·         Experience in managing a team and conducting team appraisals, as well as performance management

·         Confidence and experience of working on large accounts ideally in an agency environment

·         Be strategic and commercially minded in planning goals for your teams as well as being able to shape and develop an innovation roadmap

·         Advanced knowledge of Microsoft Excel & PowerPoint

 

 

Will Ideally Have

·         Amazon Advertising Foundations and Sponsored Ads Foundations certification

·         Experience with Amazon Vendor Central and Amazon Brand Analytics

·         Experience with Skai, Pacvue, Marin or other 3rd party optimization platforms

·         Good understanding of “retail readiness”, inventory management, buy-box, content, and reviews

·         Experience with other online retailers or ad platforms (Citrus Ad, Criteo SP)

·         Experience with Amazon DSP

·         Good knowledge of broader digital spectrum, specifically including paid search on Google, social, programmatic, or direct display buying

Additional Information

At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective. We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.

Privacy Policy