Sr. Analyst, Analytics

  • Full-time

Company Description

About Performics:

Are you ready to re-invent digital marketing?  At Performics, we’re accelerating the great missions of our clients—brands like Lenovo, Toyota, Verizon, and Comcast in the ever-evolving world of search engine marketing, programmatic, social media, and ecommerce marketplaces. 

If you’re ready to move at the speed of Google, Facebook, and Twitter, have an entrepreneurial spirit, get excited about finding smarter ways to do things, and demand performance for your clients, we’d love to meet you.  We’ll give you the tools, support, and freedom to lead, innovate, and grow.  We hire exceptional people for our global headquarters in Chicago and U.S. locations in Atlanta, Los Angeles, New York, Seattle, and San Francisco.  Our international presence spans 57 markets (and growing) including regional hubs in London, Dubai, and Singapore.

We are dedicated to ensuring an inclusive environment where employees feel empowered to share their experiences and ideas.  We encourage participation in a variety of Business Resource Groups, including groups for Women, People of Color, Veterans, LGTBQ community and allies, and more.  For more information regarding our efforts around diversity and inclusion visit us at https://rse2018.publicisgroupe.com/en/nos-talents or ask your recruiter for details.

Job Description

The Performics Analytics & Technology Team is responsible for encouraging client performance by combining insights and strategic thinking across client engagements. As a Senior Analyst, you have the opportunity to shape the strategic direction of a client’s business and marketing strategy through the delivery of thoughtful insights. Specifically: 

  • Deliver client and internal solutions through quantitative analysis in line with industry best practices 
  • Implement analytics projects in coordination with the analytic team lead and partners across the agency 
  • Provide subject matter expertise on marketing strategy, digital attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights and competitive analysis 
  • Contribute to creativity within digital marketing and analytics within the agency and industry

Client Responsibilities 

  • Define, prioritize and implement various data projects including Budgeting and scenario planning, test design, campaign management and advanced report production 
  • Identify strategic areas for optimization by acting as an integration point across account management, ad-ops and bid strategy, BI, Engineering 

People & Team Development 

  • Assist analysts with skill development and problem-solving 

Practice Development 

  • Identify and develop business case and provide feedback on best practices 
  • Assist guide product/service development 
  • Provide training to employees across departments on analytical approaches to marketing 

Qualifications

  • 2-4 year of experience in interactive marketing, business consulting using data and information to strengthen marketing recommendations 
  • Degree in marketing or quantitative disciplines such as statistics, mathematics, or economics. MBA or Advanced Degree a plus 
  • Understanding of digital marketing methods and systems including Search, Display & Programmatic, Social Media, Content 
  • Experiences in SPSS, SAS, R, Python (or other statistical analysis and data mining packages) 

Additional Information

About the Way We Work:

Be You

We believe you should be able to be the same person at work as you are at home.  Authenticity and trust are important.  Be who you are, mean what you say, allow other PFXers to do the same.
 

Know Your Teammates

We know social opportunities reinforce relationships, and relationships shape our attitudes.  Everyone is equal parts teacher and learner, so invest in each other.  We are a community.  Play with intention.
 

Make It Better

We believe there’s always room for growth—professionally, personally, and in our communities.  We identify opportunities for improvement, innovation, and learning and encourage our clients to do the same.
 

Collaborate Expertly

Everyone comes to Performics with a different background and provides unique value.  Speak up, embrace a “what if” attitude, and support the people around you.  Collaborate with your team, hone your expertise, and remember—the best idea wins.

All your information will be kept confidential according to EEO guidelines.

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