Associate Director, National Video Investment

  • 35 W Wacker Dr, Chicago, IL 60601, USA
  • Full-time

Company Description

Publicis Media is one of Publicis Groupe’s four solution hubs, aligning all of Publicis Groupe’s media agencies and operations. Publicis Groupe (Euronext Paris Exchange: FR0000130577; CAC 40 index), is the world’s third largest communications group.  APEX Exchange (APEX) is a distinct/next-generation global trading entity within Publicis Media that identifies new ways to deliver value to clients.

APEX is a value-based solution that develops innovative offerings through direct partnerships and principal investments that allow clients of all sizes to have custom solutions that best fit their business needs. Clients opt into solutions outside of the agency’s core services that offer a tangible benefit.

Job Description

  • Direct and manage the daily work flow of campaigns across the video eco-system (linear TV, FEP, VOD, OTT, Mobile, Connected TV, Addressable), including proposal development, campaign activation and maintenance, and post-buy recaps
  • Assume accountability and ownership of campaign execution for assigned client accountsReview client deliverables for quality, ensuring that recommendations and work product are sound and viable
  • Own the development of strategic proposals, coordinating across teams to account for all relevant inputs
  • Manage, train, mentor, and develop a team
  • Understand and effectively communicate value proposition, technology, and processes as related to the growth of current and prospective agency accounts
  • Participate in forecasting exercises for senior management
  • Develop processes to ensure data integrity and implement across the agency
  • Maintain a strong understanding of the systems used such as Mediaocean/Prisma or other digital buying tools, Ad Servers/Verification, DSPs, Social Platforms, DMPs, and internal proprietary tools
  • Provide ideas and solutions for pain points/problems in processes; then work alongside internal and external teams to develop best practices, enhancements, and tools to improve these
  • Determine and activate how to deliver necessary data to teams for various reporting purposes
  • Build and maintain strong relationships across multiple internal teams and external teams
  • Maintain relationships with vendors to ensure trust and confidence with our buying partners Cultivate a team-focused mentality across the larger Investment team
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Qualifications

  • BA or BS in advertising, marketing, business administration, communications, or related field
  • 5 years of media buying experience with progressive levels of responsibility
  • 2 years of team management experience
  • Agency experience is highly preferred
  • Strong understanding of the TV landscape (Linear TV, FEP, VOD, OTT, Mobile, Connected TV, Addressable)Strong communication and negotiation skills
  • Proven knowledge of digital planning and buying process
  • Strong quantitative skills, including analytical abilities and math proficiency
  • Problem-solver, with ability to move quickly between tasks, and think clearly under pressure
  • Self-starter with ability to work independently
  • Technical proficiency in Microsoft Office Suite with heavy focus on Excel

Additional Information

All your information will be kept confidential according to EEO guidelines.

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