We help brands make BOLD MOVES

Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.

Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”

Now we hear

“Take me from 4th to 1st in my category”

“Help me grow 10% in a market declining 10%”

“Make me the most loved brand in my industry”

These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.

Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.

This is why Zenith help brands make BOLD MOVES.

Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.

Bold moves are backed up with a solid forecast – they are a better path to growth.

Bold moves build a partnership – we believe in this approach so much we link our growth to your success.

Bold Moves bring bigger ROI

This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.

The role is characterised by an exciting level of diversity. You’ll learn how to run behavioural experiments, script and analyse quantitative surveys, conduct online focus groups and interview customers. There is also an exciting degree of diversity in terms of the brands that you’ll be working on. You’ll be involved in a wide variety of pitches and work on a range of key clients. 

• Design simple surveys with minimal guidance from others, and provide valid input for more complex questionnaires. Support other members of the insight team by managing and/or performing checks on survey scripts, and the processing of raw data. 
• Perform desk research to analyse current sources of research to pull out relevant insights (e.g. social monitoring, search analytics, syndicated surveys).
• Work with other team members to interpret data, ensuring the key insights and stories are drawn out. 
• Converse with consumers on our bespoke qualitative forum, and work with the team to develop new and alternative approaches to talk directly to consumers.
• Liaise effectively with clients (both internal and external), as the main day-to-day contact on projects, and a secondary point of contact for larger scale clients, using your insight and project knowledge to effectively and appropriately contribute to client meetings and presentations.
• Work enthusiastically and efficiently on new business pitches, helping the team deliver insights that direct our approach and strategy.
• Become familiar with media and marketing measurement techniques, and the wider media marketplace.
• Keeping up to date with developments in insight and applying these to the Zenith product offering.

• A genuine curiosity and passion for understanding consumer motivation 
• An interest in research and insight work
• An interest in numbers and statistics, and understanding the story behind them
• Highly numerate with excellent attention to detail
• A good analytical mind with the ability to question data
• Reliable, articulate and assertive
• Able to prioritise work, and manage several tasks simultaneously
• An understanding of media agencies, and what they do

At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective.We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.