Director, Digital Investment - Entertainment Client

  • Full-time

Company Description

“If you can dream it, you can do it”- Walt Disney Publicis Imagine, a division of Publicis Media, is the newly assigned media agency for Disney+, Disney Parks, Experiences and Resorts as well as ESPN/ ESPN+.

We are a bespoke agency created solely for Disney, made of the best talent within the Groupe as well as within the industry, with a sole focus of leading the change and driving businesses into the future.

We also too believe that if you can dream it, you can do it.

We are Publicis Imagine. Dreaming. Doing.

Job Description

The Director, Digital Investment is responsible for cultivating team, client and marketplace relationships and ensuring effective investment allocation across digital. This role will manage several Negotiators and report into the Vice President of Digital Investment on the Disney+ team.

 ***Only applicants with recent entertainment experience will be considered***

Responsibilities:

  • Drive the strategic agenda as it relates to investment across digital, social, print, OOH, custom content programs, and emerging media channels
  • Leverage marketplace knowledge to deliver high-value media opportunities with compelling value proposition and competitive advantage
  • Direct and elevate recommendations from media partners/publishers to ensure delivery against objectives.
  • Establish brand best practices and guide strategic buyers to execute best in class campaigns
  • Continuously pursue new vendors/partners to assess benefit, value, and applicability; issue Partner POVs
  • Attend all client media briefings and actively contribute to the development of media strategies; partner with strategy team on tactical presentations, recommendations, and budget allocations
  • Attend all media plan presentations and oversee the execution of the media buy; ensure seamless execution against stated objectives, within budget and timing parameters
  • Oversee positioning, make goods, and added value
  • Lead optimization efforts for digital campaigns; troubleshoot ad delivery and ad performance
  • Partner with Analytics on weekly reporting and pacing reports; deliver and present Post Campaign Analyses with clear recommendations for future campaign optimizations
  • Oversee site invoices and media reconciliations; ensure accurate and timely vendor payment
  • Deliver results to build the client relationship and grow the client’s business

Qualifications

 

  • B.A. or B.S. in Marketing, Advertising or related field
  • 8-10 years of experience in a digital capacity via agency setting  
  • 2+ years management experience in digital investment
  • Experience buying and planning for digital
  • Strong digital background inclusive of DSPs, DMPs, Mobile, OLV, data and analytics, etc.
  • Solid understanding of digital planning and activation tools (e.g., ComScore, PRISMA, Doubleclick)
  • Strong experience with the billing and reconciliation process
  • Proven ability to foster strong cross-functional teamwork, driving results across an organization
  • Track record of building successful client relationships
  • Demonstrated ability to think strategically
  • Strong presentation, written and verbal communication skills
  • Must be a self-starter who works well in a fast-paced, team-oriented environment

Additional Information

All your information will be kept confidential according to EEO guidelines.

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