Publicis Content is a multi-disciplinary team designed to navigate the modern multi-platform world, and publish content that people will really love to read, watch and share. Working across Influencers, Media Partnerships, Social and Web/Search, we plan, make and measure awesome content for global brands including Disney, COTY, HSBC, Essity, Sephora, Kering, and Nestlé. We are a tight team of 60, based in the Publicis Media hub in Television Centre, West London.

ABOUT THE ROLE

This role is perfect for a candidate looking to pursue a career in strategic marketing. Using a blend of creativity and data-driven skills, you’ll help shape the response to client briefs, using social listening, search trends, and other data sources to help clients make the right choices about how to approach the challenges of making and distributing content across their digital channels.

The Strategy and Consulting team are the strategic leads for Publicis Content. Working at the intersection of creative and media, our team offers valuable progression and experience for those wanting to learn and grow in the strategic side of marketing and advertising.

As a Senior Executive, your role will involve:

•      Using a portfolio of cutting-edge digital data to capture relevant insights that will inform a client’s content and planning decisions

•      Supporting your team in ideation, offering clients creative and innovative ideas for their content across the digital space

•      Delivering insightful and valuable reports for clients on their content marketing efforts, to better inform future activations

•      Supporting on new business pitches by consolidating search, social, and audience insights to present to planners and new business teams

•      Monitoring and keeping up to date with audience, consumption, and social trends to help our clients be reactive and current in the content space

You will work on a range of different clients depending on projects and lengths. These could include: McCormick, Disney, Essity, The International Olympic Committee, Sephora, and many more.

•      Prior media/marketing experience – ideally in an agency planning role (either media or creative)

•      Strategic thinker who is comfortable around data

•      An understanding of digital media and paid social

•      Understanding of tools and metrics which can measure the effectiveness of content

DESIRED REQUIREMENTS

•      Account management and client servicing experience

•      Performance focused campaign experience

•      An eye for good creative and strong attention to detail

•      SEO knowledge

•      Experience with campaign planning and strategy across digital media

•      Experience managing complex projects with multiple stakeholders (ideally in a Social Media context)

Publicis Media helps clients drive sustainable business growth by harnessing the modern media landscape to drive one-to-one consumer connections at scale. Led by Sue Frogley, CEO, Publicis Media UK is made up of 2000 people working across market-leading media agencies including Zenith, Starcom and Spark Foundry as well as specialist practices Publicis Media Exchange (PMX), Performics, Publicis Sport & Entertainment, Publicis Media Content and NextTECHnow. Together they combine deep expertise in media investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content. Publicis Media is part of Publicis Groupe and is present in more than 100 countries with over 23,500 employees worldwide.