Supervisor, Paid Social

  • Full-time

Company Description

PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients.

PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.

Job Description

As social media continues to take a greater share of consumers’ time, 
and ad spend is increasing rapidly, so is our world class team of paid 
social specialists. You’ll be part of a team that’s keeping a pulse on the 
constantly evolving social media landscape, where new features and 
advertising opportunities are popping up daily.

To help with this, we’re looking for an outstanding Media Supervisor, 
Paid Social – someone who has who has a passion in equal parts for 
both data & analytics and the world of social media. Sound like you? 
Read on.

You’ll be responsible for working across all social platforms to plan,
 implement, manage and optimize data-driven campaigns. 
Additionally, this role works closely with the national Paid Social 
practice to constantly track the market, evaluate new opportunities, 
create training materials, and vet new social/messaging Platforms and 
API Partners (PMDs/FMPs).

As Media Supervisor, Paid Social, you’ll manage a team of direct 
reports that are implementing our clients’ paid social activities, while 
also getting your hands dirty ensuring flawless execution and inspiring 
strategy.

Overseeing development of paid social media program 
    strategies and analysis for clients, collaborating closely with other 
    Media practices, Account, Creative, Social Strategy and Measurement 
    teams to ensure that work is strategically aligned and on brief
•    Expertly guiding and managing relationships between teams 
    and clients to consistently deliver high-quality, inspiring work and 
    grow our business
•    Partner with Media Planning, Social Strategy, and Strategy 
    & Analytics groups to understand the role of paid social within the 
    larger paid media campaign, as well as the organic social strategy.
•    Flawlessly run paid media in API partner platforms and 
    directly in social platforms. Responsible for QA’ing campaign setup 
    and trafficking.
•    Stay up to date on new ad products and technology 
    advancements, understanding how to translate them to deliver on 
    business goals and how they work with your media plan.
•    Demonstrate deep knowledge of the capabilities of API 
    partners and be able to test and apply them to client/campaign objectives. 
    Foster strong relationships with current platform partners to help influence 
    product roadmaps based on specific client needs.
•    Partner with Strategy & Analytics team to use real-time data,
     testing, and campaign learnings to effectively optimize and manage campaigns. 
•    Leverage planning and forecasting tools within platforms to 
    inform budgets, bid strategies, and target audiences.
•    Work flexible hours to adapt to the real-time nature of the social space. 
    Be available “on call” during non-business hours for posting and optimizing 
    as needed. 

•    Participate in the training of junior team members as needed.

Qualifications

  • Superior collaboration and teamwork skills; 

    experience working with cross-functional teams 
•    Effective at project management and ability to re-prioritize 
    while operating within a fast paced environment, while maintaining 
    attention to detail.      
•    Intermediate to advanced skills in Excel 
•    Excellent verbal and written communication skills
•    The ability to think on your feet, present to clients, and 
    talk knowledgeably about the role of social media 
•    Understanding of fundamental media metrics and calculations 
    (CTR, CPC, CPM, CPA)
•    Positive attitude and able to work independently, as well as 
    part of a team
•    Bachelor’s Degree Required
•    5-7+ years of experience in media planning/buying or ad 
    operations preferred
•    2+ years of hands-on experience working in self-service 
    capacity within social platforms. Ideally, candidate will have experience 
    working in both API partner UIs (ex. Brand Networks, 4C, Kinetic Social), 
    as well as in Facebook/Instagram, Twitter and or LinkedIn Platforms.
•    1+ years of team management experience

Additional Information

All your information will be kept confidential according to EEO guidelines.

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