Supervisor, Influencer Affiliate

  • 375 Hudson Street, New York, NY
  • Full-time

Company Description

PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients.

PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.

Job Description

The Opportunity:
Zenith is looking for Supervisor, Influencer Marketing to implement 
day-to-day-strategy and campaign execution for a marquee Zenith 
retail client.  The role will both utilize Publicis Groupe influencer platform 
for direct Influencer engagement as well as activate third party influencer 
agencies based on campaign needs

The Responsibilities
•    Manage Influencer/talent direct relationships and activation, 
    including 3P Influencer partnership campaign strategy and activations 
•    Lead influencer campaign management, including but not 
    limited to Influencer recommendation, Influencer contracting, Content 
    development management, FTC compliance and governance, performance 
    monitoring and reporting
•    Drive strategic vision and development of influencer campaigns, 
    working in tandem with investment counterparts to establish a paid and 
    organic recommendation to clients 
•    Present strategic recommendation to internal and external client 
    media and brand stakeholders, including Affiliate Influencer Marketing 
•    Budget management of all Influencer fees and working budget 
•    Management of  all Influencer invoicing and processing, in partnership 
    with Zenith accounting and finance 
•    Conduct outreach to all influencer talent, managers and agencies to 
    gauge interest, negotiate rates and usage and brief talent on creative concepts 
•    Responsible to be an Influencer knowledge center for influencer best 
    practices, marketplace intelligence, new offerings, e-commerce offerings and 
    consistent understanding of ever-changing influencer landscape  
 

Qualifications

Background & Experience 
•    4-6 years of experience working in influencer marketing  
•    Experience in Affiliate marketing, specifically influencer 
    Affiliate marketing space 
•    Experience managing and coordinating projects in a fast-
    paced environment
•    A self-starter who loves collaboration and is open to feedback, 
    comfortable working independently as well as influencing cross-functional 
    teams
•    Knowledgeable of all major social platforms and relative influencer 
    investment experience
•    Stay up-to-date on the latest trends and innovations in the social 
    realm
•    Knowledge of offline and online space; strong understanding of 
    the relationship between brand, media, and consumer
•    Strong negotiating skills and understanding of usage terms 
•    Well versed in the influencer marketing space or strong interest 
    in the industry
•    Working knowledge of online performance tracking and brand 
    measurement tools
•    Strong organizational skills with the ability to multitask, detail-oriented 
    with attention to schedules and timelines, and maintenance of records and materials

Additional Information

All your information will be kept confidential according to EEO guidelines.

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