Director, Influencer Affiliate

  • 375 Hudson Street, New York, NY
  • Full-time

Company Description

PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients.

 

PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.

Job Description

The Opportunity:
Zenith is looking for an experienced Director, Influencer Marketing 
to implement day-to-day-strategy and campaign execution for a 
marquee Zenith retail client.  The role will both utilize Publicis Groupe 
influencer platform for direct Influencer engagement as well as third 
party influencer agencies based on campaign needs

The Responsibilities
•    Influencer point person for client(s), which include dedicated
     client influencer lead, affiliate lead and media lead.  
•    Lead the Influencer team for this client, reporting to VP of 
    Content
•    Manage Influencer/talent direct relationships and activation, 
    and 3P Influencer partnerships and campaign strategy and activation 
•    Lead strategic vision and development of influencer campaigns, 
    working in tandem with investment counterparts to establish a paid and 
    organic recommendation to clients 
•    Present strategic recommendation to internal and external client 
    media and brand stakeholders, including Affiliate Influencer Marketing 
•    Lead influencer campaign management, including but not limited
     to Influencer recommendation, Influencer contracting, Content development 
    management, FTC compliance and governance, performance monitoring 
    and reporting
•    Budget management of all Influencer fees and working budget 
•    Oversee management of  all Influencer invoicing and processing, in 
    partnership with Zenith accounting and finance 
•    Conduct outreach to all influencer talent, managers and agencies to 
    gauge interest, negotiate rates and usage and brief talent on creative concepts 
•    Responsible to be an Influencer knowledge center for influencer best 
    practices, marketplace intelligence, new offerings, e-commerce offerings and 
    consistent understanding of ever-changing influencer landscape  

Qualifications

•    7-10 years of experience working in influencer marketing  
•    Experience in Affiliate marketing, specifically influencer 
    Affiliate marketing space 
•    Experience managing and coordinating projects in a fast-
    paced environment
•    A self-starter who loves collaboration and is open to feedback, 
    comfortable working independently as well as influencing cross-
    functional teams
•    Knowledgeable of all major social platforms and relative 
    influencer investment experience
•    Stay up-to-date on the latest trends and innovations in the 
    social realm
•    Knowledge of offline and online space; strong understanding 
    of the relationship between brand, media, and consumer
•    Strong negotiating skills and understanding of usage terms 
•    Well versed in the influencer marketing space or strong interest
     in the industry
•    Working knowledge of online performance tracking and brand 
    measurement tools
•    Strong organizational skills with the ability to multitask, detail-
    oriented with attention to schedules and timelines, and maintenance 
    of records and materials

Additional Information

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