Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Razorfish is seeking a full-time Senior Associate of Data Analytics. This role will be responsible for analysis/reporting, data strategy, and optimization recommendations to enable a data-driven performance marketing program.

• Work directly with the Media team and channel leads to understand campaign structure, changes in media execution and market conditions that influence performance.
• Partner with the account leads to summarize and clearly communicate results and recommendations to clients.
• Assist Data colleagues to QA/validate data collection in media measurement tools such as Adobe Analytics 
• Think cohesively about program performance cross-channel to:
  • Generate insights about “why”
  • Make recommendations for optimization and/or testing
• Manage workflow of assigned tasks with JIRA
• Attend regular team meetings

• The applicant should have at least 3-5 years of work experience in a business environment, with a minimum of 2 years successfully working within an intensively client-focused model such as an external consulting or marketing services firm
• Bachelor’s Degree in Marketing, Statistics or equivalent experience
• A storyteller, be able to make sense of data and extrapolate meaningful and actionable insights
•  Intellectually curious
• Ability to work on a fast-paced and account and pivot as priorities change
• Experience using:
  • Digital measurement/analytics tool(s):  Adobe Analytics, Google Analytics or similar
  • Media measurement tool(s):  Adobe Campaign, AdWords, Search Ads, Facebook for Business, etc.
  • SQL, Python, R
• Familiarity with:
  • Paid media execution – search, social, display, video – and related performance metrics, e.g. cost per acquisition, bounce rate, click-through rate, reach
  • Performance marketing or lead/demand gen media programs
  • Financial services or personal finance vertical (or medical underwriting insurance)
• Desire to learn

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200.