Analytics & Insights Executive

  • Full-time

Job Description

The purpose of the Analytics and Insights Executive is to support the Analytics and Insights manager across client accounts.  This role owns select customer initiatives to develop and maintain with outlined deliverables.

The Analytics and Insights Executive is responsible for managing the day to day deployment of media analytics tags, website tracking and supporting enterprise deployments of Google Analytics 360.  In addition to providing technical assistance, discovering, analysing and presenting insights from web analytics data to recommend improvements to our customers’ businesses are also core elements of this role.

The Analytics and Insights Executive will have the opportunity to also work closely with our paid and earned media teams to identify gaps in data capture and collaboratively implement enhancements.

 

KEY OUTPUTS

  • Document, implement and troubleshoot tagging, tracking and reporting
  • Create tracking plans and data layer guides to support enterprise web analytics
  • Creation and implementation of measurement plans in line with customer’s business outcomes
  • Develop dashboards and reporting templates based on the key metrics and defined ROI’s of customers and customer teams
  • Perform data analysis on search marketing, web and mobile analytics, digital marketing channel and user journey
  • Prioritise, implementation and project management of analytics and insight recommendations
  • Strive to identify improvements beyond analytics & data for customer solutions

SKILLS AND EXPERIENCE

  • 3+ years of data or digital marketing analysis experience either agency or customer side
  • Demonstrated experience with floodlight (or other media) tag management and deployment
  • Demonstrated experience with Google Tag Manager and non-standard implementations (JavaScript/CSS)
  • Demonstrated experience with data visualisation tools like Google Data Studio or Tableau
  • Fluency in Microsoft Excel and some understanding of relational databases/SQL
  • Experience with BigQuery not essential but advantageous
  • Working knowledge of digital analytics platforms including Google Analytics 360 or Adobe Analytics
  • GA certification required

BEHAVIOURS

  • Proactively problem solves and looks for opportunities to grow and improve the Performics Analytics function
  • A self-starter and a problem solver, always looking for the next project to develop their skill set
  • An inquisitive mind that stays ahead of the curve in website/app changes and platform updates
  • Enjoys working independently to accomplish tasks and is keen to collaborate with teams to hit project objectives in an ever changing and fast paced environment
  • Ability to take broad semi-structured data from all corners of the digital universe and use this information to build stories, simplify challenges and deepen relationships with customers
  • Strong communication skills, both written and verbal and able to  collaborate with multiple stakeholders.

 

 

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