Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people. Grounded in deep digital expertise for over 25 years, we continue to navigate the ever-changing marketing landscape to forge meaningful connections that enrich people’s lives. With over 1,000 people across 14 offices in North America, our diverse teams of strategists, creative thinkers, experience builders, and  technologists are passionate about connecting creativity to business impact. Razorfish is part of Publicis Communications North America. Find out more about us at razorfish.com.

We are looking to add a Freelance Content Strategist to the Razorfish team to work on a large technology client. You will be responsible for: 

• Providing high-level content strategy and recommendations to achieve client goals and user needs
• Defining website content topics, hierarchy, taxonomy and tagging 
• Creating or reviewing site structure and nomenclature for the most intuitive presentation of content 
• Performing research to identify audience trends, needs and behaviors
• Developing content direction to inform creative ideation based on business and audience needs
• Producing creative briefs to inform content creation
• Mapping Consumer Experience Journey content paths 
• Developing content strategy, content plans and POVs for content marketing including branded content and blogs
• Creating and/or maintaining editorial calendars to align site releases with product launches, seasonal promotions, and more  
• Developing optimization plans based on performance insights
• Performing content audits and competitive assessments
• Generating or maintaining content matrices of site content and related assets
• Creating content strategy playbooks and governance guidelines
• Helping maintain editorial standards and accuracy/quality of content 
• Developing personalization plans for intelligent content solutions 
• Developing plans and documentation for content migration 

• 8-10 years’ experience in digital content strategy, some in an agency/consulting environment
• Client-facing presentation experience
• Experience working with UX, creative and strategy teams to develop best-in-class content strategy
• Experience working on B2C and B2B e-commerce and branded content preferred
• Excellent Powerpoint, Excel, Word, editing, presentation and proofreading skills
• Experience supervising junior level content strategists
• Preferably experience creating branded content, ideally with a technology brand
• Interest or experience working in Sustainability or CSR content

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200.