Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people. Grounded in deep digital expertise for over 25 years, we continue to navigate the ever-changing marketing landscape to forge meaningful connections that enrich people’s lives. With over 1,000 people across 14 offices in North America, our diverse teams of strategists, creative thinkers, experience builders, and  technologists are passionate about connecting creativity to business impact. Razorfish is part of Publicis Communications North America. Find out more about us at razorfish.com.

Razorfish is looking to add a Freelance Content Strategist who will be assisting us by doing a competitive assessment, auditing the client's current website for Bath and kitchen, as well as creating a migration plan. They will be generating content requirements,  production guidelines for in-store digital experiences as well as the client's bath and kitchen site.

Responsibilities: 
* Providing high-level content strategy and brand recommendations to achieve client goals and user needs
* Performing content audits and competitive assessments
* Defining website content hierarchy, taxonomy and tagging
* Developing content modeling plans, including for personalization and intelligent content solutions
* Developing documentation for content migration
* Generating or maintaining content matrices of site content and related assets
* Mapping Consumer Experience Journey content paths across online and offline channels
* Developing content strategy, topics, content plans and POVs for content marketing including branded content and blogs
* Creating and/or maintaining editorial calendars to align site releases with product launches, seasonal promotions, and more 
* Developing creative briefs to inform content creation
* Performing research for audience needs, trends and behaviors
* Creating content strategy playbooks and governance guidelines
* Helping maintain editorial standards and accuracy/quality of content

Experience Guidelines: 

• 5-8 years’ experience in digital content strategy, some in an agency/consulting environment 
• Experience in content strategy for web, specifically retail/e-commerce.
• Client-facing presentation experience
• Experience working with UX, creative and strategy teams to develop best-in-class content strategy
• Experience working on B2C and B2B e-commerce and branded content preferred
• Excellent Powerpoint, Excel, Word, editing, presentation and proofreading skills

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200.