About Performics:

Are you ready to re-invent digital marketing?  At Performics, we’re accelerating the great missions of our clients—brands like Lenovo, Toyota, Verizon, and Comcast in the ever-evolving world of search engine marketing, programmatic, social media, and ecommerce marketplaces. 

If you’re ready to move at the speed of Google, Facebook, and Twitter, have an entrepreneurial spirit, get excited about finding smarter ways to do things, and demand performance for your clients, we’d love to meet you.  We’ll give you the tools, support, and freedom to lead, innovate, and grow.  We hire exceptional people for our global headquarters in Chicago and U.S. locations in Atlanta, Los Angeles, New York, Seattle, and San Francisco.  Our international presence spans 57 markets (and growing) including regional hubs in London, Dubai, and Singapore.

We are dedicated to ensuring an inclusive environment where employees feel empowered to share their experiences and ideas.  We encourage participation in a variety of Business Resource Groups, including groups for Women, People of Color, Veterans, LGTBQ community and allies, and more.  For more information regarding our efforts around diversity and inclusion visit us at https://rse2018.publicisgroupe.com/en/nos-talents or ask your recruiter for details.

Overview:

The Vice President, B2B Strategy oversees a team of professionals in the conception and delivery of innovative, well-targeted, business-building marketing solutions across all media. This involves the creation, execution and maintenance of marketing plans, unearthing insights to inform the development of plans, and flawless execution on all fronts.
 

Role Objectives:

 Client Responsibilities

•         Measurably expands utilization of digital, analytics and communication strategy creation capabilities in assigned key account or suite of accounts year-over-year

•         Continuously surveys pulse of client and client-industry needs to prompt and feed innovative ideas/solutions to internal digital, analytics and human experience creation leads

•         Builds and hones deep and trusting relationships with decision-makers/influencers at assigned clients to foster new business opportunities

•         Provides constructive and executable feedback regarding company product to SMEs to drive overall improvements in product quality and identify/influence new product/capability development

•         Proactively ideates with team and colleagues to produce novel (award-worthy) solutions for clients

•         May participate in new business pitches as required

•         Champions cultural attributes and continuously strives for diversity and inclusivity of talent to foster healthy culture and broad perspectives in our human experience deliverables for clients

•         Continuously assesses and challenges company positioning and strategy in global marketplace and relevance to clients to maintain competitive edge

•         Provide global guidance to the team from different markets on the best B2B practices

•         Connect B2B efforts among different BUs

•         Effectively manages cross-functional initiatives and relationships and champions SME integration into team

•         May serve as team lead/member on all-agency initiatives

People & Team Development

·       Drives continual evolution of high-performance culture through active networking with prospective candidates, performance management, and employee engagement

·       Actively participates in critical assessment of assigned talent at all levels and ensures developmental plans and feedback in place to support motivation, retention of high-performance team members, and manage succession

·       Seeks opportunities to stay up-to-date on technology, tools, techniques, communication software, social media and self-awareness

Practice Development

•         Forecasts, monitors, and maintains health of financial portfolio of assigned clients; attains established revenue growth and OI

•         Builds/develops financial acumen of team

•         Models and coaches team how to effectively manage and influence clients to solutions that best meet client’s business need and are aligned with our capabilities to effectively and efficiently deliver results

•         Bachelor’s Degree

•         10+ years of Digital Media experience for VP level with progressive levels of responsibility and business acumen in marketing and communications, team management and P&L management

•         Must have Online and Offline media experience, including TV, Display, Search, Social (LinkedIn, Facebook, Twitter), and Mobile,

•         Deep strategic understanding of B2B

•         Ability to create B2B playbooks

•         Knowledge of lead generation and content syndication

•         Demonstrated ability to establish high levels of trust and credibility internally and externally, able to influence others to action

•         Excellent written, verbal and presentation skills – effectively presents formal POVs internally and externally

•         Strong leadership skills and general management orientation

•         Critical assessor of talent – builds and motivates high-performing teams

•         Demonstrated critical thinking skill and strong problem-solving skills – navigates effectively through difficult issues, builds required consensus to drive business needs and results

•         High results-orientation, able to effectively juggle and prioritize many competing demands – high tolerance to effectively manage change

•         Able to establish and manage to P&L statement

•         Team oriented – approachable and viewed as coach and mentor to others

All your information will be kept confidential according to EEO guidelines.