Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people -with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description 

Razorfish is seeking a full-time Senior Associate of Data Analytics for our New York office. Candidates should be proficient in digital/website KPI frameworks, reporting, insight, and analysis, along with website tagging. Day-to-day instruments include Adobe Analytics and Excel/PowerPoint.  

Responsibilities:  

Analysis & Insights   

• Analyze website performance data (overall trends, clickstream, pathing, UX) to uncover meaningful insights 

• Create and maintain ad-hoc reporting to multiple lines of business as requests come in 

• Performing basic statistical analysis, such as calculating statistical significance, distributions, etc. 

• Effectively communicate complex ideas to primary client contacts, both verbally and in writing   

• Troubleshoot gaps in website tagging that can affect ability to pull data 

Qualifications 

• The applicant should have at least 3-4 years of work experience in a business environment, with a minimum of 12 months successfully working within an intensively client-focused model such as an external consulting or marketing services firm 

• Bachelor’s Degree in Marketing, Statistics or equivalent experience 

• Previous experience with Adobe Analytics (preferred) or Google Analytics 

• Flexibility to prioritize multiple reporting requests to different stakeholders on self-driven timelines 

• Experience debugging website tags (Omnibug, Observepoint, etc) 

• Tag management system experience preferred (Google Tag Manager, Adobe Launch, etc) 

• Experience in creating and delivering presentations using PowerPoint 

• Experience in the any or multiple areas below would be a plus: 

• SQL querying 

• Paid or owned media campaign knowledge that would drive to a website 

• Advertising (both online and offline) 

• Site usability studies 

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200.