We help brands make BOLD MOVES

Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.

Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”

Now we hear

“Take me from 4th to 1st in my category”

“Help me grow 10% in a market declining 10%”

“Make me the most loved brand in my industry”

These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.

Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.

This is why Zenith help brands make BOLD MOVES.

Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.

Bold moves are backed up with a solid forecast – they are a better path to growth.

Bold moves build a partnership – we believe in this approach so much we link our growth to your success.

Bold Moves bring bigger ROI

This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.

As an SEO Content Manager with content specialism, you will be responsible for managing a team of specialists to deliver content marketing activity for your clients.

Reporting to the Account Director, you’ll have overall responsibility for the content marketing activity on your accounts, including strategic direction, content creation, content distribution and digital PR, integration with traditional PR, social syndication and all other elements of Content Marketing.

You’ll be the main point of contact for Content Marketing work across your clients. You’ll be expected to manage communications across content deliverables and propose content solutions.

You’ll work alongside the technical teams on the accounts, acting as strategic consultants to help clients’ grow their organic visibility. You will be expected to execute and drive forward strategies by building excellent client relationships and leveraging your expertise. Collaboration within your account team will be key to your success.

You will be expected to have a broad understanding of all of the services offered within the Owned Media department and be confident in conversations with the technical specialists on their subject areas like Technical SEO, Conversion Rate Optimisation, Marketplace Optimisation and App Marketing.

• You will devise and execute a client’s content marketing strategy with a focus on content creation and distribution through Digital PR, Influencer Marketing, Native Advertising and other paid media
• You will create content strategies that are data-driven and relevant to the clients’ goals, and delivered to them on a month-by-month basis
• You will conducting in-depth content audits & analysis to determine recommendations which will improve content and overall site performance.
• You will be able to undertake analysis using a combination of resources including, but not limited to, search, social, content and audience auditing tools, which you’ll use to inform content strategy
• Line-management of all individuals within your team including making sure timesheets are complete, signing off holiday and illness, and conducting appraisals
• Collaboration with Account teams, planning teams, and channel teams to determine direction of content strategy
• Creation of proposals and statements of work for content marketing work as and when required
• Delivery of accurate and effective performance reports to clients demonstrating the value and progress of campaigns
• Team understanding of progress of each account towards KPIs and revision of strategy as and when required
• Active involvement across Owned Media initiatives e.g. education, pitches, new tools and processes

At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective.We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.