Digital Strategy Director
- Wood Ln, London W12, UK
Spark Foundry make up part of a thriving global media network and are part of the Publicis Groupe, one of the world’s leading communications groups.
We offer outstanding Learning and Development programmes and pride ourselves on having an industry leading Accelerator Programme (our ‘Grad’/Entry Level programme for all entry level hires) as well as programmes to develop each level. Every single member of staff has a personal development plan and we care about every individual’s career development equally.
As Digital Strategic Account Director working on a large, high profile retail account, you will be at the forefront of understanding the context of the brand, category and consumer leading to clear strategic guidelines and innovations for our biggest client – this role is multi-channel, with a focus on digital. With the support of the wider planning team, you will have the opportunity to work on various projects in a fast-paced environment working with one of the largest brands in the UK. This brand needs fantastic general and digital strategic input to win in one of the hardest fought categories in global commerce.
The team you will be joining, has been described as world class – the work they do is industry leading and will continue to push and breakdown barriers. The best brains in the agency are on this account, you will learn from the best and become one of the best.
The role of Digital Strategic Account Director is key to the continual evolution of our award winning campaigns. The understanding of context and continual analysis of how consumption patterns emerge is fundamental to effective and innovative campaign creation. This role allows an individual to work across teams at pace, gaining invaluable experience in a category dominated by change.
This role is ideally suited to either an AD with strong strategic skills and looking to specialise in strategy with a focus on digital. Alternatively, an experienced dedicated strategic AD who wishes to take on more responsibility by working with one of the largest UK brands.
You will have had strong experience in comms planning with knowledge of all media channels, including digital, also have worked with test & learn methods. You will have worked on a large client (in terms of billings), and have experience managing multiple projects in a busy environment. An interest in innovation and development in the marketplace.
Above all, this person must have a passion for understanding the what, why, how, when and where and be able to formulate argument (backed by independent evidence) to not only sell solutions into clients but to continually push our thinking and offering forward.
Finally this person must have medium to high level of knowledge of insight tools including (but not limited to) GWI, TGI, Comscore, YouGov, SOV/ESOV theory, Google search trends & analysis, WARC, IPA, Nielsen (inc AdDynamix) and industry bodies such as ThinkBox and the IAB. We would also ideally like to speak with candidates that have a knowledge of GA360 and how to apply insights from this tool into the planning cycle.
We are diverse though our experience, people and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency.
As part of our dedication to create an inclusive and diverse workforce, Publicis Groupe UK is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.