Senior Account Executive

  • Full-time

Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide. 

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.

Job Description

The Senior Account Executive will be a core part of the global client teams for TikTok, working across, account, strategy, and digital disciplines supporting the delivery of best in class planning, activation, and local market execution. This role is an exciting opportunity to work across a wide variety of disciplines that will allow the right candidate to learn and grow. Furthermore this person will be able to understand and manage global relationship with other markets and actively communicate with different stakeholders within the agency group.

This person will be expected to support the team to drive key client projects that will include cross channel strategy development, markets coordination, supporting digital operations projects, and help identify new innovation opportunities.

The role is an exciting opportunity to work with a client that is transforming its business. ByteDance is a technology company operating a range of content platforms that inform, educate, entertain and inspire people across languages, cultures and geographies. TikTok, a product under the ByteDance portfolio is the fastest growing global entertainment brand focused on short form content. This role is to primarily support TikTok and other ByteDance product that falls under Zenith’s remit across a number of exciting projects.

The right candidate will be able to work closely to (and receiving great exposure to) various teams and stakeholders giving this person the opportunity to learn across agency functions and be part of multiple exiting digital projects. This will, ultimately, help in defining their career path within the agency group.

Qualifications

1.       Planning & Strategy

You will get to support the Global Account Lead and Account Executive to produce and roll out digital brand strategies to both Global and local teams that are insightful, innovative, integrated and effective.

You will get to provide support on overseeing successful implementations of the strategy and be a key player in ensuring campaigns are timely and reported on effectively.

2.       Client Servicing & Management

You will get to support on managing key client stakeholders across key tasks and markets.

You will get to develop relationships with internal stakeholders and be seen as a key point of reference on the TikTok team.

3.       Market Coordination & Network Management

You would need to work with local market teams to share relevant information and ensure understanding & adoption of such strategies (as outlined in responsibilities above).

You would need to ensure monthly market call presentations are run smoothly and to collate and distribute feedback and plans.

You would need to ensure local markets are following the Global strategy and executing best in class plans at a local level.

4.       Innovation

You will get to support the Senior Digital Director and Global Account Lead in identifying innovations in data & technology as well as identifying new vendors on the market for central buy testing.

5.       Digital operations & ad-technology

Data governance – You will oversee markets adherence and ensure data consistency across all markets & platforms. This will include tracking of adherence to global naming conventions, evaluating and troubleshooting data quality issues across ad-tech platforms.

You will get to drive adoption of ad-verification partners to optimize media to key client objectives. 

6.       Develop and maintain relationships

You will get to build relationships and establish the smooth running of key stakeholder groups: central Zenith account & planning and activation teams, and central/local Zenith activation teams.

You will get to report minutes and points of discussions when participating in meetings with client and internal stakeholders.

You will get to organise diaries and meetings for the central team.

You will get to be the leader in taking weekly status notes and following up on key actions with the central Zenith team.

7.       Experience Required

You should have understanding and/or usage example of media channels (e.g. TV, radio, print, website, search, social, online video, etc.)

You should have proficiency in excel and statistic or basic modelling understanding

You should have familiarity in execution/optimization and reporting in one biddable channel (e.g. Facebook, YouTube, or paid search) utilizing tools like FB Business Manager, Google Ads, SA360, etc. is a plus

You should have experience in handling Tech clients, managing In-App campaigns and knowledge of mobile attribution platform (Appsflyer), a plus.

     

    Additional Information

    At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

    We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

    Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

    Privacy Policy