Data Detective (Analyst)

  • Full-time

Company Description

Le Pub Amsterdam

About Le Pub

The game has changed, and so must we. With physical access no longer a barrier, with key platforms dominating industries, with the erosion of cookies to reach customers, and with the path to purchase now seamlessly integrated into daily life – the battleground for brands has evolved. More than ever, brands must now earn their position in people’s everyday lives.

Le Pub was created by combining one of the top creative agencies in the world (Publicis Italy) & best-in-class data, media and technology expertise from Publicis Amsterdam – to deliver this new commercial alchemy. We help brands earn a permanent seat at the table of culture through experiences that add value to people’s lives. 

About Publicis 

Publicis Groupe, founded in 1926, is the world’s third largest communications group. Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey- anywhere in the world. Organized across four Solution hubs, Publicis Communications, Publicis Media, Publicis Health and Publicis.Sapient, outside of our top 20 markets, the Groupe delivers innovative ideas and solutions that combine the power of creativity and technology.

Job Description

Job Description

Are you passionate about finding the golden nuggets across behavior, performance and commerce data? 

Do you speak data as a second language (search, social, business, transactional, media performance, etc.)? Do you love the idea of using quantitative methods to identify interesting social phenomena and trends before anyone else does? Do you pride yourself on your ability to avoid jargon and translate complexity into wonderfully simple statements that anyone can understand? If so you may be the new member that the Data & Strategy team at Le Pub is looking for to join immediately. If everything you’ve read so far feels like destiny to you and you’ve got 3+ years of analyst, insights & trends experience working across different data types – Keep reading!

The Data Detective acts as the agency’s leading voice on the use of data to address business and consumer challenges. The successful candidate will bring a deep problem-solving mentality to the agency, and will be responsible for working across diverse data typologies. The data detective will work closely with the strategy & accounts teams to understand WHAT to dig for and then lead the relentless efforts to find the unlocks and deep insights that will fuel the best creative minds in the planet. 

Qualifications

Qualifications

You:

  • Have 3+ years of experience in marketing data & analytics.
  • Have rich experience in: 
    • Creating consumer segmentations, target audiences and consumer profiles based on (online and offline) behavior.
    • Manipulating large data sets using Econometrics, statistical modeling, and inference methods.
    • Predicting and guiding purchase intention 
  • Have experience with social and web analytics software (ie. Google Analytics, Adobe, Hootsuite)
  • Have a hands-on and solutions oriented mindset; you are able to make pragmatic choices and work based on tight deadlines.
  • Are familiar with algorithms such as Random Forests, Gradient Boosting, Logistic Regression and Neural Networks (would be a Plus).
  • A masters degree in Data science, Statistics, Mathematics, Econometrics, Information Management (would be a plus)

 

 

Additional Information

When joining us, this is what you can expect:

  • Be part of an extraordinary team with that is globally recognized as best-in-class
  • The opportunity to shape brand experiences on a global scale.
  • A competitive salary and benefits program
  • A dynamic and modern creative work environment (once working from office is allowed)

Have you become enthusiastic after reading? Then we would like to meet you! Who knows… soon we will be toasting on you joining our team!

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