OneWeb Operations & Performance Lead

  • 8, Jln Raja Chulan, Bukit Kewangan, 50250 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
  • Full-time

Company Description

Headquartered in Berlin, Publicis Emil is on a single-minded mission to help Daimler AG accelerate their journey to become the world’s automotive digital champion.

To do this, we have drawn on the best talent from agencies across the Publicis Groupe and beyond: cutting-edge expertise and diverse skills as one integrated end-to-end agency to serve Mercedes-Benz, Smart and AMG on global, regional and local levels in advertising and marketing, digital experience & services, data intelligence and analytics, CRM, web and social commerce as well as dealer communications.

Now in our third year, we seek to further strengthen our teams, skillsets, abilities and offering as we continue to pioneer the agency model of the future.

Publicis Emil and Publicis Groupe believe that our people are our greatest asset. Our people are chosen for their personalities, their ethics and professional qualities without any exclusion, preferential treatment or discrimination. We are committed to building a culturally diverse workforce and we are proud to be an equal opportunities employer who does not discriminate on grounds of age, gender, gender identity, sexual orientation, ethnic or national identity, religion or disability or any other difference. We encourage applications from all qualified individuals regardless of their background and will provide appropriate assistance for candidates with disabilities or special needs throughout the recruitment process upon request.

Job Description

The Role: The OneWeb Operations and Performance Lead is a key role in the Region Overseas (ROS) OneWeb team. 

What is OneWeb? It’s Daimler’s ecosystem of country websites (Mercedes-Benz. {country domain}), applications and content built around Adobe Experience Manager CMS. In Emil it is one of the key activation streams we built for our client to drive digital transformation and better market their products and services online. A OneWeb project might involve the following: briefing our local markets on campaign landing page launch, steering content projects and activation of new features on Daimler websites, soliciting market questions and feedback to share with our client so that we can improve the user experience in order to support our client’s goal: to create a better online experience for their customers and foster a more centralized approach in the creation of that user experience.

The OneWeb Operations and Performance Lead is a client facing role that requires strong digital knowledge, relationship building skills as well as hands-on approach and an ability to work and collaborate within distributed, matrix style team independently. A person successful in this role will be the knowledge center for all things OneWeb, driving regional alignment and market uptake of Headquarter content, apps and features as well as ensuring their relevance for the markets. This role is not focused on the website development, but rather ongoing operations and conversion rate improvement.


Key Responsibilities:

The role is responsible for client relationship and performance improvement of OneWeb according to the agreed scope of work. Accountable for planning and executing projects and activation of campaign landing pages and content projects across 17 Region Overseas markets. Ensuring local markets understand how to apply the Global and Regional Strategies and are correctly following the centralized process with the OneWeb Hub for content activations. Role collaborates closely with data and personalization teams for digital customer journey improvements, campaigns optimizations and overall better conversions online.

 Market steering and consultation:

  • Oversee OneWeb operations and performance optimization across 17 ROS markets
  • Collaborates closely with OneWeb Activation Hub and respective team members to ensure all campaigns and projects are delivered to the markets for their local activations
  • Lead regular connects with clients and markets to ensure information exchange on global strategies and recommendations, new features, rollouts or demands
  • Document and communicate market activation status and plans with client and relevant stakeholders within the Agency
  • Document and communicate any dependencies or blockers to client and relevant stakeholders within the Agency
  • Collaborates with data team for performance improvement ideas and actions to be implemented by the markets

Global Campaign Playbooks support:

  • Works closely with Global workstreams such as UX and strategy to provide website / landing page inputs into campaign playbooks, ensuring the learnings and best practices from ROS markets through previous campaigns are taken into consideration
  • Share Global Playbooks with market teams prior to campaign activation and support clarifying any potential questions or concerns
  • Responsible for reporting on Playbook adoption across Overseas markets, share additional insights and learnings with client and global teams

 OneWeb performance improvement and cross-stream collaboration:

  • Collaborate closely with Media, Onsite Personalisation, Social, CRM, Data teams to align on dependencies and identify customer journey improvements opportunities
  • Work closely with the data team to propose measures for the website performance improvement
  • Optimize campaign specific landing pages, developing strategic approach, negotiating with Backend IT dev for feature developments, align work with DMP team, data and campaign creative teams
  • Understand and communicate accordingly implications of content projects on other platforms (Analytics, DMP, onsite personalisation) as well as understand implications on content coming from projects in the other streams or platforms, e.g. eCommerce integration
  • Ensure triage and prioritization of local, regional and global requirements for new features and applications and work with IT and client to create effective solutions and implement the most impactful improvements



  • 7+ years’ experience with advanced multi-instance / multi-language / multi-market CMS and content rollout processes
  • Deep understanding of website tracking, ability to see through technical implications of content changes and vice versa (when the tech changes, what are the requirements for content)
  • Ability to speak the same language with the data team to derive insights and optimize the conversion rate as well as the overall website experience
  • Strong tech experience – ability to understand the underlying CMS processes, manage bugs and prioritize demands
  • Strong client management – demonstrating consistent relationship health and commercial management, across multiple workstreams, locations and teams
  • Strong strategic advisor to the client– able to bring their digital knowledge in addressing business challenges and appropriate recommendations to deliver on objectives
  • Strong collaborator and influencer – able to work closely with global, regional and local teams as well as partner agencies and client
  • Strong Regional advisor to all 17 markets - able to bring their digital knowledge in addressing business challenges and appropriate recommendations to deliver on objectives
  • Have successfully held a position working for an International client and understands the dynamic between Global, Regional and Local.
  • Detail-oriented, good eye for the client-ready presentations
  • Excellent writing and speaking skills in English
  • Automotive experience useful, but not required

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