Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,300 employees across 12 countries and 24 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

What you’ll do:  

As Manager, you’ll drive strategic marketing growth for clients and inspire a team of analysts and senior analysts.  You’ll work to surpass client goals through brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy.

Day-to-day, your role includes:

• Providing and presenting strategic data-driven recommendations across channels to improve client decision-making and ROI
• Building effective marketing strategies with other internal partners to optimize client budgets and programs
• Leading a team of Analysts and Senior Analysts through regular client reporting, ensuring their growth as they progress through their career
• Serving as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurement
• Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
• Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)
• Direct experience managing/implementing ad effectiveness studies
• Experience with research vendors themselves, focused on ad effx (ie Kantar/Millward Brown, Dynata/ResearchNow, Nielsen, comScore, Lucid, etc)  
• Experience at publishers in an ad effectiveness role (ie Buzzfeed, FB, Google, etc)
• Specific Skills:
  • Adobe Analytics
  • BrightEdge
  • Paid media reporting tools and experience, especially Google SA360 but also Google Campaign Manager, programmatic DSPs, Social platforms, e.g. Facebook, Pinterest
  • Tableau
  • Advanced Excel skills, including strong ability to apply functions to problem solving

We’re looking for strong, impactful work experience, which typically includes:

• 5-7 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
• Experience managing a team
• Strong analytical, critical thinking, and problem solving skills
• Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
• A four-year college degree; advanced degree is a plus
• Passion for online advertising and emerging trends in the digital landscape
• The ability to thrive in a fast-paced and deadline-driven environment

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.

All your information will be kept confidential according to EEO guidelines.