Media Analyst

  • Full-time

Job Description

Are you a student of pop culture? Can you also pivot a spreadsheet filled with data mining gold nuggets? Are you a detail-oriented, media-savvy self-starter, comfortable with an immersive, hands-on learning trajectory?

If so, then come prepared to draw from the deep well of consumer insight to outthink the competition, build things that aren’t for sale and push the boundaries of consumer connection. And, most importantly, have a good time doing it.

The Media Measurement and Analytics team supports the media teams in the measurement, analysis, and actionable insight work for both digital and traditional paid media campaigns. The Media Analyst role will work with the Media Measurement and Analytics Supervisor to help develop and execute measurement plans, be an advisor to media planning teams, and a thought leader to internal and external teams by producing and sharing actionable insights.

This role will leverage data mining, organization, and visualization skills to help develop and manage dashboards and presentation materials to help communicate complex data in an easily digestible and action-oriented manner. There will be some client engagement needs, so ideal candidates will have the ability to communicate quickly and effectively with client partners.

RESPONSIBILITIES

· Get your hands dirty in data tables and spreadsheets to help translate media metrics into trends and identifying areas for efficiency and improvement

· Leverage the left and right sides of your brain to translate data rich insights into digestible and actionable recommendations for client media plans

· Partner with both media planning and analytics teams, advise on media test design, execution, and recaps to better interpret results and business outcomes

· Fearlessly dive in and conduct ad-hoc analyses across disparate data sources to find insights and provide actionable recommendations to client and internal teams

· Help to make raw and complex data more usable and easily understood by building out, maintaining, and improving internal and client dashboards.

Qualifications

· 1-3 years of previous experience in a marketing analytics or business intelligence role

· Proficiency in Word/Excel/PowerPoint/Outlook

· Strong written and verbal communication skills

· Strong analytical skills and ability to think strategically about a problem

· Proficiency with a variety of media measurement & analytical tools (e.g. Google/Adobe Analytics, Google Campaign Manager, Facebook Ads, Google Ads, etc.)

· Experience with data mining and data visualization tools (e.g. Tableau, PowerBI, Google Data Studio, Google Big Query)

· Knowledge of digital media ecosystems and working knowledge of media buying platforms is a plus

· Working knowledge of R and/or SQL a plus

Additional Information

All your information will be kept confidential according to EEO guidelines.

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