Job Description

The Analyst (Contact Management), under direction and counsel of Manager or Director (Contact Management), is charged with the flawless execution and on-time delivery of database-driven marketing initiatives across all communication channels in support of Client business. 

Specific responsibilities include the following:

• Email Marketing
  • Focus on flawless execution of digital/database-driven marketing initiatives across any or all communication channels, with the primary focus on email marketing.
  • Execute creative and functional testing using the Email Service Provider and rendering tools. Schedule and monitor email sends to pre-defined audience.
  • Provide direction regarding email content design and technical feasibility, using Business Requirements.
  • Stay abreast of industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences.
  • Regularly field questions from counterparts within the Marketing Operations teams, whether from the Agency, the Client, or the vendor locations.
  • Collaborate with various Business Suppliers to define and execute email campaigns
• Documentation
  • Maintain documents per requirements of department document management policies and procedures.
  • Document the database-driven marketing initiative for future reference, including marketing objective, audience, offers, creative versions and communication channels.
• Quality Control & Best Practices
  • Employ standard quality control process and procedure throughout the entire campaign setup process to ensure accuracy and completeness.
  • Review all Client marketing materials before final distribution to ensure adherence with Agency and Client legal requirements, best practices and business requirements for back-end processing of consumer responses across vendor network. 
• Communication/Teamwork
  • Partner with other database marketing functions as appropriate to ensure timely delivery of high quality products and services in support of Client business.
  • Initiate, grow, and maintain strong, mutually beneficial, productive working relationships with counterparts in Leo Burnett Marketing Operations, throughout the Agency, at the Client and at third party vendors, where appropriate.
  • Keep all team members on the same page regarding key projects and initiatives through regular status reporting and meetings.

Qualifications

• Bachelor’s Degree or higher
• Up to five years’ experience in digital marketing
• Experience in Adobe Campaign or similar email tool
• HTML5/CSS preferred
• Strong communication and interpersonal skills, and ability to work effectively as part of a team
• Demonstrated ability to build strong working relationships with internal and external partners
• Ability to manage multiple projects under time pressure while maintaining strict attention to detail
• Proficiency with Microsoft Office (Word, Excel, PowerPoint)

All your information will be kept confidential according to EEO guidelines.