Integrated Media Strategist (Mid-Weight)

  • Harrington Street 50, Cape Town, South Africa
  • Full-time

Job Description

Purpose of the role

A creative who is passionate about strategy & media as a whole; someone who is eager to share his / her ideas and to learn, MORE; understand the client’s business (strategic) objectives, with his / her digital knowledge and marketing skills to produce the best strategic results in accordance with the client’s brief

TTL Strategist on Distell (50%):

Responsibilities (include but not limited to):

  • Work with the Senior TTL Strategists on the Distell Account – collate the annual integrated media strategies for the brands in the portfolio and manage the process from briefing to client presentations & reverts
  • Continually raise the strategic standard/levels ensuring constant evolution and innovation
  • Drive integration between traditional and digital media
  • Attend client status meetings
  • Provide clear briefs to the implementation team (ATL planner and the Ad Operations Team)
  • Oversee and manage the Distell Brands allocated to you in your portfolio
  • Work closely with the internal teams, the Distell Brand Managers, and the Distell Media Team
  • Ensure billing packs are completed on-time and are correct (monthly) for the Media Buyers

Digital Strategist/Planner on the smaller accounts in the portfolio which are Nedgroup (10%), Luxottica (10%) and Gumtree (10%)

Responsibilities (include but are not limited to):

  • Develop the digital media strategies and digital flow-plans for Nedgroup, Luxottica and Gumtree
  • Be the day-to-day key client contact on these Brands
  • Manage and produce quality work in in line with:
    • Agency processes
    • Global tools and processes
  • Produce clear, innovative integrated media strategies
  • Produce digital media flow-plans
  • Deliver solid implementation planning briefs to the ATL planner and Ad Operations Teams
  • Be the day-to-day client contact on the smaller brands in the portfolio – Nedgroup / Luxottica and Gumtree - in addition to delivering the required digital media strategies and flow-plans on these accounts
  • Work collaboratively with partner agencies
  • Potentially assist with developing other strategists in the team or wider Publicis Groupe
  • Assist with adhoc clients/work where necessary
  • Assist the Cape Town Media Cluster Lead on any New Business requests

Publics Groupe is proud to be an equal opportunity employer and prohibits any forms of Discrimination or Harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity Plan. All appointments will be based on qualifications, experience and best fit but preference will be given to all affirmative action candidates or designated groups.

Only shortlisted candidates will be contacted. Should you not hear from us within 2 weeks after submitting your application, please consider your application as unsuccessful.


Qualifications / Experience / Skills

  • A relevant tertiary qualification Advertising / Digital Marketing
  • A minimum of 5-8 years’ experience as a Media Strategist with 2 years in an Advertising Agency
  • Proficient in MS Office (Word / Excel / PowerPoint)
  • Experience in both TTL & Digital
  • Solid understanding of paid digital media (fully versed and able to present a strategy and flow-plan for digital media)
  • Excellent understanding of all planning and buying processes
  • Social media and tech savvy (i.e. Facebook, Instagram, LinkedIn and Twitter)
  • A good commend of the English language (both verbal and written)
  • Excellent multi-tasking skills (able to work on more than one brief at any given time)
  • Strong time-management and organizational skills
  • Strong presentation skills

Additional Information

Personality Attributes

  • Team player with the ability to work independently
  • Able to remain calm in a highly pressurized environment
  • Proactive
  • Assertive
  • Creative “out of the box” thinking
  • A “can do” attitude and willingness to go the extra mile
  • Meticulous with attention to detail
  • Accountable
  • Resilient
  • Deadline driven
  • Self-starter
  • Adaptable to change and respond positively to new challenges
  •  Other:
    • Flexible to work beyond normal office hours (overtime if and when required)
    • Comfortable to work on alcohol brands (if and when required)
    • Comfortable to work at Publicis Groupe office (if and when required)
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