Integrated Media Strategist (Senior)

  • 50 Harrington St, Zonnebloem, Cape Town, 7925, South Africa
  • Full-time

Job Description

Senior TTL Strategist on Distell (65%):

Responsibilities (include but are not limited to):

  • Drive annual and/or campaign strategy briefing process overseeing the internal process (including creative agency involvement) to client presentation and final revert
  • Continually raise the strategic standard/levels ensuring constant evolution and innovation 
  • Drive integration between traditional and digital media
  • Manage the ongoing strategy process throughout the year including meetings, outputs & delivery
  • Support the junior TTL media strategist
  • Provide clear briefs into the implementation team (ATL planner and the Ad Ops Team) 
  • Ensure billing packs are done correctly and on-time each month for the Media Buyers 
  • Ensure regular media update presentations to client e.g. trends, landscapes, hot topics etc.
  • Manage relationship with clients – Distell Brand Managers and Distell Media Team
  • Manage relationship with creative agencies ensuring collaborative teamwork with input from both business planning & invention

Senior ATL Strategist on Lactalis (40%):

  • Drive annual and/or campaign strategy briefing process overseeing the internal process (including creative agency involvement) to client presentation and final revert
  • Deliver on the ATL (mainly TV) media strategies for the year
  • Ensure all Global reporting requirements are done each month
  • Ensure integrated ATL and Digital media strategic reverts (working with a Digital Strategist on this account)
  • Provide clear briefs into the implementation team (ATL planner) 
  • Ensure billing packs are done correctly and on-time each month for the Media Buyers 
  • Ensure regular media update presentations to client e.g. trends, landscapes, hot topics etc.
  • Submit daily timesheets

Senior ATL Strategist on One Day Only (Ad Hoc):

  • Ad hoc radio campaigns to be run for ODO which often don’t require strategy
  • Manage relationship with the One Day Only Client through regular status meetings and ensure regular media update presentations to client e.g. trends, landscapes, hot topics etc.
  • Manage and produce quality work in in line with:
    • Produce clear, innovative, and integrated media strategies
    • Produce digital media flow plans
  • Deliver solid implementation planning briefs to the ATL planners and Ad Ops Teams 
  • Ensure flow plans accurately reflect the strategy
  • Work collaboratively with partner agencies
  • Support and mentor the Junior TTL Media Strategist on the Distell Account
  • Assist with developing other strategists in the team or Groupe
  • Assist with ad hoc clients/work where necessary
  • New Business:  Assist the Cape Town Media Cluster Lead / Zenith MD with new business pitches
  • Awards:  Work with team to enter a minimum of two awards annually, that warrant winning
  • Submit daily timesheets

Publics Groupe is proud to be an equal opportunity employer and prohibits any forms of Discrimination or Harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity Plan. All appointments will be based on qualifications, experience and best fit but preference will be given to all affirmative action candidates or designated groups.

Only shortlisted candidates will be contacted. Should you not hear from us within 2 weeks

Qualifications

Qualifications / Experience / Skills

  • A relevant tertiary qualification Advertising / Digital Marketing
  • A minimum of 8-10 years’ experience as a Media Strategist with 2 years in an Advertising Agency
  • Proficient in MS Office (Word / Excel / PowerPoint)
  • Experience in both TTL & Digital
  • Solid understanding of paid digital media (fully versed and able to present a strategy and flow-plan for digital media)
  • Excellent understanding of TV media strategy / planning principles (these are mandatory)
  • Excellent understanding of all planning and buying processes
  • Social media and tech savvy (i.e. Facebook, Instagram, LinkedIn and Twitter)
  • A good commend of the English language (both verbal and written)
  • Excellent multi-tasking skills (able to work on more than one brief at any given time)
  • Strong time-management and organizational skills
  • Strong presentation skills

Additional Information

Personality Attributes

  • Team player with the ability to work independently
  • Able to remain calm in a highly pressurized environment
  • Assertive
  • Creative “out of the box” thinking
  • A “can do” attitude and willingness to go the extra mile
  • Meticulous with attention to detail
  • Accountable
  • Resilient
  • Deadline driven
  • Self-starter
  • Adaptable to change and respond positively to new challenges
  • Other:
    • Flexible to work beyond normal office hours (overtime if and when required)
    • Comfortable to work on alcohol brands (if and when required
    • Comfortable to work at Publicis Groupe office (if and when required)
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