Media Planner

  • 375 Hudson St, New York, NY 10014, USA
  • Full-time

Company Description

Heartbeat is the full-service marketing agency for healthcare Challenger Brands. It’s our lifeblood to help these brands overcome their competitive challenges and rise above the expectations. That means we never take the easy road. We are a crew of optimists and activists who believe that “Never Been Done” doesn’t mean “Don’t Ever Do.”

That’s the philosophy, here are the creds: 250+ employees between NYC & LA; strategy, creative, media, & technology under a single roof; a pile of industry awards for our work (Clio, OMMA, MM+M, MANNY) and our agency (4x Best Place to Work from Ad Age & MM+M). We are especially proud of our industry-leading commitment to diversity & inclusion, with recognition from Med Ad News as a D&I Champion.

If you want to surround yourself with partners who are insightful, inventive, and courageous—well, you just hit the motherload.

Job Description

MEDIA PLANNER

Tired of working on boring accounts? Are you sick of clients dictating your media plans and strategy? Want to work in an intelligent, creative, award-winning atmosphere?   

Heartbeat’s synergistic approach to fulfilling client needs allows the Media Planner to be client facing while he/she simultaneously works with internal departments from conception to completion, making creative suggestions and providing input throughout campaign creation and ongoing optimization.      

This position would be responsible for helping to develop digital-centric media plans in accordance with the objectives, strategies and goals communicated by Heartbeat’s senior media staff and roster of top tier clients.  In keeping with Heartbeat’s philosophy of ‘next new’ you would also be responsible for meeting with vendors and sales reps to ensure our company stays on top of emerging media platforms and offerings. 

Desired Skills and Experience 

Job Requirements:  

  • Bachelor’s Degree  

  • 2-3 years of media planning experience across all channels  

  • Knowledge of the terminology and mechanics of the advertising industry  

  • Strong negotiation skills  

  • Strong organizational skills and the ability to multi-task in a fast-paced environment  

  • Superior communication skills  

  • Ability work independently while contributing to team goals  

  • Working knowledge of 3rd party software: specifically, DoubleClick, MRI and the Nielsen suite  

  • Proficiency in Microsoft Excel and PowerPoint  

Qualifications

Job Qualifications:  

  • Understanding of CPM, CPC, CPA, and CPL buying models  

  • Ability to present ideas and gain consensus and support  

  • A high level of energy and initiative to explore, conceptualize and implement new processes and work flows  

  • Experience working with Pharmaceutical clients a plus

Additional Information

All your information will be kept confidential according to EEO guidelines.

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