Senior Associate, Brand Experience

  • 205 Hamilton Row, Birmingham, MI
  • Full-time

Company Description

About Collective:

Publicis Collective is a Metro Detroit Agency servicing Stellantis (formerly Fiat Chrysler Automobiles).

We live at the intersection of technology, digital, creative, CRM, analytics and media. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We are constantly challenging the status quo and redefining what’s possible for our clients.

We combine auto industry expertise, top-tier talent and unique, scalable solutions to deliver more valuable customer experiences and tangible business results.

We are driven by our values to Be Better, Be Curious, Be Open & Be Bold.

Job Description

What you’ll do:  

You’ll be a force within the company, known as a go-to-person for media planning expertise. Every day brings a new challenge to the job, but few things you can expect to be accountable for consistently: 

  • Working closely with the Media Supervisor to develop strategic channel/media approaches that routinely impress and excite clients
  • Responsible for the stewardship of client budget including the maintenance of flowcharts, monthly billing process and reconciliation
  • Manage and mentor the Associate in overall campaign management: gathering creative spec data, developing insertion orders, trafficking and monitoring campaigns
  • Expertly developing and evaluating RFPs, making smart and strategic recommendations, and effectively utilizing media research tools/resources to aid in the development of tactical recommendations and partner evaluations
  • Develop strong relationships with external vendor contacts and agency partners. Collaborate across various Publicis Collective teams to ensure proper campaign execution
  • Analyzing campaign results to highlight key learnings – and translating those learnings into concise, actionable recommendations so that we can push our work to be even more outstanding
  • Keeping a pulse on the competitive marketplace along with the digital landscape

We’re looking for a rising media planning talent who is also a delight to work with, which usually includes:

  • A four-year college education and two to four years of experience working as a media assistant or planner, preferably in a multichannel capacity at a creative agency
  • Strong familiarity with the digital environment – you know this world by heart and you keep pulse with the rapid changes happening within it – and a clear, solid understanding of the media planning and buying process
  • An artful ability to translate client objectives into exceptional media strategies – and communicate them clearly
  • Solid understanding of general advertising and direct marketing performance metrics, and a firm grasp on  media research tools and how and when to most effectively use them
  • Willingness to travel as needed – you’re open to new places, new faces and new ideas

Got what it takes? We’d love to hear from you.

Qualifications

We’re looking for a rising media planning talent who is also a delight to work with, which usually includes:

  • A four-year college education and two to four years of experience working as a media assistant or planner, preferably in a multichannel capacity at a creative agency
  • Strong familiarity with the digital environment – you know this world by heart and you keep pulse with the rapid changes happening within it – and a clear, solid understanding of the media planning and buying process
  • An artful ability to translate client objectives into exceptional media strategies – and communicate them clearly
  • Solid understanding of general advertising and direct marketing performance metrics, and a firm grasp on  media research tools and how and when to most effectively use them
  • Willingness to travel as needed – you’re open to new places, new faces and new ideas

Got what it takes? We’d love to hear from you.

Additional Information

All your information will be kept confidential according to EEO guidelines.

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