Director, Strategy

  • 40 East Verdugo Avenue, Burbank, CA
  • Full-time

Company Description

Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people.  We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work. We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work. Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships.  To learn more, visit 

Job Description

Zenith is looking for a talented Director, Strategy to oversee Media Planning and Strategy functions for a high-profile, sportswear & athleisure account. This person will be integral in the development, execution, and stewardship of integrated media plans for the client’s business. The Director effectively utilizes experience, knowledge, and skills to push strategic thinking while balancing client and team needs. This position report directly to the VP, Strategy.   

Role Objectives: 

  • Supports as team lead on client’s business and oversees all aspects of the assigned LOB(s) 
  • Executes high level strategy and holistic management of the media plan development, implementation, and execution 
  • Identifies key target insights based on client brief necessary for formulating strategic recommendations 
  • Responsible for managing projects and resources for subsidiaries/business unit 
  • Maintain an in-depth knowledge of the client business 
  • Ensure teams adopt best in class tools, techniques, and systems to deliver plan recommendations aligned to client’s objectives 
  • Demonstrate an intimate understanding of how consumers interact with channels and technology 
  • Provide direction, management, and support to direct and indirect reports 
  • Supervising, training and developing staff (managing workload, delegating responsibilities and checking work for accuracy, performance management) 
  • Participation in special projects involving cross department team development 
  • Participates in new business efforts including development of new business opportunities and new business pitches (as needed) 


  • B.A. or B.S., preferably in Marketing, Advertising, or related field  
  • 8+ years of experience in media planning 
  • 4+ years of experience managing junior staff  
  • Marketing/advertising agency experience highly preferred  
  • Fashion, Retail or eCommerce brand experience a big plus 
  • Proven experience and success in presenting plans to clients and influencing top-level decisions 
  • Excellent organizational, interpersonal, and quantitative/analytical skills 
  • Adept at injecting ideas, innovation, and leading industry developments into planning assignments 
  • Detail-oriented and proven ability to thrive in a fast-paced environment 
  • Must be a self-starter, with strong planning and organizational skills 
  • Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI.  Understand its capabilities and applications to translate data into actionable insights 
  • Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups 
  • Professional presentation, training and client-facing skills 
  • Excellent written/verbal communication, presentation, organizational, interpersonal and analytical skills 
  • Accountability and flexibility with the ability to work in a fast-paced environment 
  • Demonstrates ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communication 
  • Able to guide others in defining high level strategy for business unit 
  • Able to manage a budget, control costs, plan and schedule around cost concerns for business unit 
  • Demonstrates an ability to be curious and passionate about our client’s business 
  • Positive, team-player attitude 

Additional Information

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