Starcom is the Human Experience Company; we believe that our clients’ competitive advantage lies in understanding people better, and acting on that understanding faster than the competition.

The future lies in bringing together media, creativity and data to create powerful experiences that will drive faster growth. We are the flagship Publicis Media agency to do this through our Power of One client teams that span clients such as  Primark, Stellantis, P&G, Samsung, P&O and Visa.

We work differently to most agencies and base many of our models on consultancy ways of working to build a more agile workforce in this hybrid world. We complement our account teams with Squads – small teams that work for a short period to solve a specific brief. We hold cross discipline Sprints to crack client briefs at speed. These processes are designed to fuel high performance and fast results through collaboration.

Even in this most challenging period, Starcom has had an exceptional 12 months. We have welcomed brilliant clients such as Stellantis, Ferrero, Axa, KP Snacks and E.ON into the fold. Our client satisfaction scores are among the highest in the market, significantly above agency norms. We place a huge focus on our team and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work in 2021.

Starcom operates in over 100 markets across the world. We have very close ties to our global HQ in Chicago who encourage learning and sharing best practice with our colleagues around the world. We are part of Publicis Groupe.

This is a brilliant role, working with three global brands, Visa, Primark and ABinBev, all wanting to realise some big industry ambitions in different areas of media so you get the chance to flex brand and audience insights along with digital, data and tech.

If you want to get out of the day-to-day and leads clients long term direction and work with a team that will add  rocket fuel to your career, this is the perfect role for you:

We are looking for someone who has media agency experience so you can use data and audience insights to engage planners. The aim is to help our clients make data-driven decisions to unlock audiences and this role combines audience, insights, planning and digital.

We want to work with a digital expert who is looking to get out of the day-to-day and lead clients’ long-term direction. The role is within the unique DDT (Digital, Data and Technology) team, which is a team of experts within the Starcom planning team helping drive growth for clients through the intelligent application of data and technology.

We’re looking for someone who can plan for audiences across multiple digital channels, speaking to clients and planners about strategic benefits of each and still having a good understanding of activation to join the dots between channels to support delivery teams.

This is a brilliant role working with three of the most exciting brands around; Visa, Primark and ABInBev.

Across all three clients this role will lead how we use data and digital channels to reach and communicate with consumers more effectively, and how we best measure that. 

More on the clients; Primark are at the start of their digital journey and are a hugely successful offline business that is now looking to engage shoppers better in digital, a new site has been launched and this role will support on audience strategy, 1PD segmentation and insight projects,

Visa are a huge global brand that needs to better understand and cut through with certain target audiences and evolve digital measurement for a brand where awareness and preference are core KPIs.

Finally, we’re just starting our engagement with ABInBev (owner of brands such as Budweiser, Corona and Stella) where we are supporting more effectively reaching audiences and consumption occasions.

 Role Summary

As a DDT AD you will be the digital, data & tech lead and primary point of contact for a portfolio of Starcom UK brands. You will have three overarching responsibilities:

You will have three overarching responsibilities: 

1.     Growth for Clients: our goal is to create brilliant experiences that drive faster growth for clients, and you will work with various teams within the broader Publicis Media organisation (Content, Sports, Data and Commerce Practices) to do so. Specific responsibilities are:

-        Build strong, trusted relationships with key, mid-level clients; you’ll be sought out by client (team) as the go-to expert on industry and client- specific strategic issues

-        Inspire planners in the pursuit of more data evidenced work, displaying a positive attitude to ambiguity, able to structure complex problems and outline solutions in a simple way

-        Consistently apply strategic thinking in order to move client's marketing forward. You’ll create strategic frameworks and apply them to a client deliverable.

-        Actively identify next steps in internal and external meetings and ensure next steps are executed in a way that fits into overall plan

-        Seek to understand by asking questions and actively listening to needs 

2.     Develop a Growth Team: You will have the chance to be a major contributor in shaping the culture of the teams that work in the agency. Specifically:

-        Work collaboratively with practice teams to deliver growth and transformation for clients.

-        Proactively share best practice and knowledge across Groupe & actively educate the wider business on areas of expertise / offerings. 

-        Get actively involved and contribute  to initiatives across the Groupe, support Power of One process improvements

-        Nurture the planning & practice community to challenge the ways things are done to achieve measurable, continuous improvements; set the brave standards that will support driving positive business outcomes for clients.

3.     Drive Growth for Starcom: You are an ambassador for the Starcom brand and will be part of helping us build an exceptional reputation both within Publicis Groupe and with external partners. Specifically:

-        Build long standing and transformative partnerships with senior stakeholders, media partners and is respected in the Media Industry network for constructive collaboration

-        Embrace and get involved with agency initiatives and growth opportunities

-        Spot opportunities for growth, highlight potential challenges to BD to improve our work (better insight, audience targeting, measurement)

-        Be a proactive driver of ideas and solutions in new business pitches

 We are looking for a brilliant data driven marketer who can tell compelling stories through data and gain buy-in across a wide variety of stakeholders.

-        A strategic and big-picture thinker, grounded in analytics and optimisation, able to uncover strategic insights that can help create, shape and transform overall client (digital) strategic direction through a media strategy and communications plan.

-        Natural curiosity and desire to help clients achieve goals

-        Commercial, naturally driven and high energy to constantly rise to the challenge

-        You will be confident in presenting both internally and externally

-        Understanding of ad tech and marketing automation systems

-        Experience briefing a team of specialists and the ability to bridge planning and specialist execution. Understanding of process and timing.

-        Someone who can clearly, simply and convincingly articulate the role digital channels play in the marketing landscape, contextualize the value of digital for overall client business goals and explain sometimes complex thinking in simple language.

-        You will be a strong digital practitioner, with experience gained from within a media agency or digital specialist agency.

-        You are a self-starter, keen to help others develop client value from digital, visible to the wider team, inspirational yet approachable

-        Must have AD level digital marketing experience, with a strong focus on direct response/ROI driven marketing (display in programmatic, social, search, affiliates)

-        Have managed a small team before.

Qualifications

 We are looking for a brilliant data driven marketer who can tell compelling stories through data and gain buy-in across a wide variety of stakeholders.

-        A strategic and big-picture thinker, grounded in analytics and optimisation, able to uncover strategic insights that can help create, shape and transform overall client (digital) strategic direction through a media strategy and communications plan.

-        Natural curiosity and desire to help clients achieve goals

-        Commercial, naturally driven and high energy to constantly rise to the challenge

-        You will be confident in presenting both internally and externally

-        Understanding of ad tech and marketing automation systems

-        Experience briefing a team of specialists and the ability to bridge planning and specialist execution. Understanding of process and timing.

-        Someone who can clearly, simply and convincingly articulate the role digital channels play in the marketing landscape, contextualize the value of digital for overall client business goals and explain sometimes complex thinking in simple language.

-        You will be a strong digital practitioner, with experience gained from within a media agency or digital specialist agency.

-        You are a self-starter, keen to help others develop client value from digital, visible to the wider team, inspirational yet approachable

-        Must have AD level digital marketing experience, with a strong focus on direct response/ROI driven marketing (display in programmatic, social, search, affiliates)

-        Have managed a small team before.

In return, you will have the opportunity to learn

-        How the latest developments in the industry can be leveraged strategically to drive business growth

-        How to write thought and opinion pieces and get them published/ shared with agency and client teams

-        Help transform client business growth through the application of consumer data and technology

-        Where to find the best sources of data based on a client brief and challenge

-        What other marketers are doing in the space, learning from DDT peers who can share experiences from across the agency

-        The benefits of being part of an integrated ‘Power of One’ team, with its own product and culture