About MRY:
MRY is a dynamic creative agency that unlocks cultural relevance to create ideas that uniquely captivate and compel. Our approach is rooted in behavior science which gives us a deep understanding of the human experience. Our ideas are designed to be channel-proof, so that they are not bound by media, but come to life with contextual reference.

Part of Publicis Groupe, MRY is headquartered in New York and works with some of the world's leading brands. We offer a full spectrum of services to make sure our big ideas meet all the needs of our clients.

Position Purpose

The Lead Analyst (Manager) will work with complex datasets to deliver data-led findings, actionable insights and strategic recommendations to improve social campaign performance for one of the agency’s largest social clients. This position requires strong managerial, critical thinking, consulting and strategic marketing and analytical skills. The Lead Analyst (Manager) will apply knowledge of social marketing efforts to solve clients’ business problems and work collaboratively across various internal disciplines to drive marketing excellence and efficiency for our clients. This high visibility role provides the opportunity to be deeply integrated into the client’s business and support social campaigns and intelligence initiatives while being able to identify new opportunities.

Responsibilities

• Client facing team leader and subject matter expert representing social analytics, platform capabilities and trends, and data-driven strategies and solutions
• Responsible for establishing reporting and measurement frameworks; Go-to social intelligence resource, both internally (cross-discipline teams) and externally (clients)
• Responsible for driving the structure and utilization of analytics tools, services, and bringing forward new ways of thinking to meet client strategic deliverables (i.e., testing frameworks, measurement framework development, automation, optimization, etc.)
• Work closely with respective team members from various disciplines (strategy, creative, account and project management) to share insights and optimize creative and strategies
• Management of team’s workload across deliverables and against timelines; Ensure consistent, relevant and accurate deliverables designed to optimize & influence strategic direction

Required Knowledge/Skills/Experience

• Bachelor’s degree
• 5-7 Years in Digital Marketing Analytics, particularly experience in social analytics (a must)
• Team management experience
• Demonstrable knowledge of social analytics platforms, testing tools and other business intelligence tools (i.e., Tableau or other similar tools. Domo is a plus.)
• Experience with organic and paid Social Platforms & analytics products (Facebook, Instagram, Twitter)
• Proven track record of driving analytical insights into tangible results; strong Storyteller and Insights communicator; Detail oriented while keeping sight of bigger picture/trends; intellectually curious
• Visual presentation of data through Excel, Tableau, Domo, etc. (Domo is a plus).
• Excellent communication and presentation skills; strong experience presenting to client leadership
• Must be a self-starter with strong people and time-management and organizational skills and the ability to work with minimal direction in a fast-paced environment
• Deep understanding of marketing, advertising, and social media marketing and data connections

Reporting and Succession

• Reports to Director, Analytics
• This position is supported by one one-shore Sr. Analyst and one off-shore Analyst (although will not directly report to this role)
• Will require working with a remote team (domestic + offshore)

All your information will be kept confidential according to EEO guidelines.