Influencer Marketing Manager

  • Full-time

Company Description

The Influencer Marketing team sits within the Content Service for Publicis. Our Content Service consists of 70+ specialists working across content strategy & planning, creative, production, social, influencers and partnerships. We service Publicis brands, building complete content stories which are audience-centric and platform-native. Our global scale gives us unrivalled access to market-leading data, tech, marketplaces & partners

Job Description

Role Summary:

In response to demand for our services across our influencer marketing offering, we require a Manager in our Influencer Marketing team to join our growing content marketing service, Publicis Content.

Reporting into the Influencer Marketing Director, you will be required to help manage and execute multiple influencer campaigns across a range of UK and global clients, sectors and social channels. You will also be responsible for project managing the end-to-end delivery of your own campaigns from initial response through to campaign activation, talent content creation and post-campaign reporting.

Key Responsibilities:

·       Line manage one Influencer Executive, providing leadership, inspiration and motivation

·       Provide regular feedback and build a trusted relationship with your Executive, and nurture them to challenge the way things are done to achieve measurable, continuous improvements

·       Project manage influencer marketing campaigns from initial response through to post campaign reporting, including campaign activation and talent content creation

·       Support the leadership team to develop Influencer Marketing strategies for a portfolio of clients across all Publicis Media agency brands

·       Provide innovative responses to briefs which align with client’s overall communication strategy

·       Develop campaigns grounded in a strategic approach by gathering audience, market and business insights, using a variety of tools including Julius and social insights platforms

·       Pro-actively build strong relationships with client stakeholders and internal teams at all levels to ensure client retention and continued revenue growth

 

Qualifications

Great communication skills, savviness and ingenuity are essential for you to be successful in this role. You should have your finger on the pulse, with a keen interest in the future of influencer marketing. This is a growing team looking for someone with ambition backed by solid experience to help deliver award winning campaigns.

  • Demonstrated experience in the digital influencer industry
  • Strong understanding of influencer marketing and the data and social statistics behind it in order to demonstrate campaign success
  • Up to date with the latest trends, pop culture and news/media
  • Deep understanding of social media channel landscape and evolving trends
  • Track record of successfully delivering influencer marketing campaigns

Additional Information

Our offices are located in White City, in the iconic former BBC Television Centre complex which was refurbished and reopened in 2017. The offices boast an onsite subsidised café and we have access to discounted in-house health, wellness and beauty services. You can also take advantage of a staff discount at Westfield, your birthday off, access to a 24 hr GP and free flu vaccinations. We have an outstanding learning and development program which embraces our diverse workforce, and Publicis empowers all its employees to work flexibly, breaking down the traditional 9-5 presenteeism, improving productivity and enhancing work-life balance.

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