Specialists in media and consumer research, Publicis Sport & Entertainment (PSE) manages projects on behalf of sponsors, sports federations and rights holders, including measuring the impact and value of sponsored properties and consulting on the most appropriate sponsorship opportunities for brands to embark on. 

This is an exciting opportunity for the right individual to join PSE’s Media Research Team, whose primary responsibility is to deliver first class media research support to the likes of the International Olympic Committee (IOC), FIFA and World Athletics. 

PSE’s Media Research Team is tasked with compiling global viewing statistics for major international events including Olympic Games and FIFA World Cup.  Centrally placed to meet the contrasting requirements of all interested parties, PSE’s role extends beyond reportage.  Our deep understanding of the data, expertise and analysis is interpreted into consultancy support on subjects ranging from sponsor servicing, maximising TV rights revenues and governance. 

Key Responsibilities 

• Management of global broadcast and audience databases, which includes the timely collection and formatting of broadcaster programming and audience statistics
• Preparation of regular TV audience reports, identifying and analysing viewing trends
• Pro-active analysis of data to contextualise client event performance among the wider TV sporting and non-sporting media landscape
• Good communication is essential, firstly when understating client needs and subsequently when formulating a response, be that verbally or via a detailed report
• Working as part of a team in order to respond to ad-hoc client request
• Responsible for managing and developing graduate recruits and junior execs 
• Conducting research using audience measurement systems and in-house/industry tools to react quickly to client requests e.g. TechEdge, Comscore, Euromonitor, Social tools and TGI
• This is a research role, therefore the candidate must be comfortable working with and managing data – proficient use of Microsoft Excel and Powerpoint is important.
• Experiencing of using or developing data visualisation dashboards in Power BI or Tableau is desirable
• Our clients have exacting standards therefore an exemplary eye for detail is essential

Relationships

Immaculate client service is the cornerstone of PSE’s business, the successful candidate will be a good communicator, capable of building trusted relationships with the client as well as third party suppliers and broadcasters, whom we rely on for timely provision of audience data and statistics.  The candidate must also be a team player, possess a can-do attitude and have a strong work ethic.